2007 Suzuki Grand Vitara 4wd on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki teases iK-2 and iM-4 concepts set to debut at Geneva

While it may be true that Suzuki no longer sells its models in the US, the Japanese brand is still motoring along and quite popular in the rest of the world, including Europe. The Japanese company just teased two concepts to premiere at the 2015 Geneva Motor Show, but hasn't revealed much about them yet. First up is the iM-4 concept (pictured above), which Suzuki describes as an "iconic mini 4x4." Given that the next-gen Jimny (better known in the US as the Samurai) is supposed to go on sale in 2017, this vehicle might be the first future glimpse of the little offroader. The company reportedly wants to keep the new model close in spirit to the current one, while updating its aging design. The iK-2 concept (right inset) is a bit more mysterious. Suzuki calls it "an ideal compact sized car." Based on the brand's European range, it could preview a look for a future version of the Swift. We should know much more about both of them when the Geneva show begins in March. SUZUKI UNVEILS iK-2 AND iM-4 CONCEPT MODELS AT THE 85TH GENEVA MOTOR SHOW 06/02/15 Suzuki Motor Corporation will display two world-premiere concept models at the 85th Geneva Motor Show next month. iK-2 The iK-2 is an ideal compact sized car, developed with an innovative theme of "Harmonised Force". By combining all of the key elements expected in a car of this size the new model raises compact car values to the limit. iM-4 The iM-4 is an iconic mini 4x4 developed with a concept theme of "Shape the Inspiration". It is an all-new proposal from Suzuki, packed with its compact 4x4 DNA and new technologies as well as distinctive styling that will give real inspiration to drivers. Detailed information will be disclosed at the Suzuki press conference, scheduled on Tuesday, 3rd March 2015 at 11:15 am , On stand 4251, in hall 4 A special website is available on http://www.globalsuzuki.com/geneva2015/

VW, Suzuki mulling rekindling relationship in face of legal battle

Volkswagen and Suzuki have been undergoing marriage counseling in a bid to avoid finalizing their nasty divorce. The blissful union has been troubled for some time, with Volkswagen claiming that it could affect operational decisions at Suzuki, and the Japanese brand's sniping and constant flirting with a certain Italian temptress causing rifts.
The matter first went to court in 2012, when Suzuki demanded VW get out, and leave its 19.9-percent stake in the Japanese brand in a box to the left. Now, Automotive News is reporting that the company will give the relationship one last shot, according to closed-door dealings between the two in London.
Still, it's understood that VW and Suzuki recognize the benefit of their alliance, and that it'd be in the best interests of the kids both parties to make things work. Spokespeople declined to comment to AN, but the newsmagazine spoke with Frank Biller, an analyst for LBBW in Stuttgart, who said, "Both companies stand to benefit if they can overcome the disagreements over leadership claims."