2002 Suzuki Grand Vitara Jlx Sport Utility 4-door 2.5l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Baleno set for Frankfurt debut [w/video]

Suzuki is following up the introduction of the compact iK-2 concept at the 2015 Geneva Motor Show with the debut of a production version called the Baleno at the 2015 Frankfurt Motor Show. Beyond some tweaks to the design of the headlights and taillights, the shapes of the chunky, five-door hatchbacks are practically identical. It goes on sale in the UK next summer. The Baleno rides on Suzuki's next-gen platform that's lighter and more rigid than before, and under the hood, there's the Japanese brand's new Boosterjet engine. Despite the high-flying name, it's just a 1.0-liter, direct injected and turbocharged mill. In Geneva, the company also mentioned that a mild hybrid version would be offered. Suzuki is dropping bigger details about the little car in Germany. Until then, the teaser video below provides brief glimpses at the front and rear of the Baleno. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUZUKI BALENO HATCHBACK TO DEBUT AT THE 66TH IAA FRANKFURT MOTOR SHOW The all new Baleno, an ideal hatchback from compact car expert Suzuki is set to make its world premiere at the 66th IAA Frankfurt Motor Show.* The debut of the full production version follows on from the iK-2 Concept seen at the Geneva Motor Show earlier this year. The Baleno harmoniously combines stylish design, spacious interior and new technologies. These new technologies include the first application of the newly Suzuki developed 1.0-litre BOOSTERJET direct injection turbocharged petrol engine that saves fuel while delivering driving pleasure. Fuel efficiency has been improved by reducing engine displacement; output and torque are boosted by using a turbocharger. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September.