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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Japanese tuner adds 1980s rally flair to the Suzuki Jimny

Since its launch in 2018, the fourth-generation Suzuki Jimny has been modified by a long list of tuners from all over the world. We've seen it turned into a mini Ford Bronco, a Mercedes-Benz G-Class lookalike, a clone of the original Land Rover Defender, and a small pickup truck. The latest Jimny-based builds explore a completely different avenue by giving the off-roader a look inspired by rally cars from the 1980s. Designed by Japanese tuner DAMD for the 2024 Tokyo Auto Salon, the builds are called Little 5 and Little Delta, respectively. The name says it all: the Little 5 is a tribute to Renault's 5 Turbo and 5 Turbo 2 and the Little Delta draws inspiration from the Lancia Delta Integrale. While both models were hatchbacks, the retro look works surprisingly well thanks in part to the Jimny's small footprint and boxy proportions. Both builds receive the same basic body kit, which includes a deeper front bumper that looks much closer to the 5's than to the Delta's and flared wheel arches, and they ride on OZ Racing wheels. DAMD fitted the Little 5 with a redesigned front end that brings rectangular lights and Renault's diamond-shaped logo, "NON-TURBO" decals on the doors for a touch of humor, and a roof-mounted spoiler. Blue paint adds a finishing touch to the look. Painted red, the Little Delta gets a specific grille with four round lights and bright trim as well as a specific spoiler. DAMD hasn't released interior photos. It looks like the Little 5 uses standard Jimny seats while the Little Delta receives front sport seats. Technical specifications haven't been released, either, but we have a decent idea of what's under the hood. Suzuki offers the Jimny with two engines: a turbocharged, 658-cubic-centimeter three-cylinder fitted to base models in Japan and a naturally-aspirated, 1.5-liter four-cylinder offered in the rest of the world. The decals on the Little 5's doors suggest power comes from the latter, which develops 102 horsepower. We don't know what's next for either concept, but we wouldn't be surprised to see both body kits join DAMD's catalog in the coming months.  Related Video Featured Gallery DAMD Suzuki Jimny Little 5 and Little Delta Aftermarket Design/Style Suzuki SUV Off-Road Vehicles

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.