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Japan's Suzuki, SkyDrive sign deal to develop, market 'flying cars'

TOKYO — Japanese automaker Suzuki Motor Corp and 'flying car' firm SkyDrive Inc said on Tuesday they have signed a deal to team up in research, development and marketing of electric, vertical takeoff and landing (eVTOL) aircraft. In a joint statement, the two companies said they will also work to open up new markets with an initial focus on India, where Suzuki has a roughly half share of the auto market. Suzuki announced on Sunday it plans to invest 104.4 billion rupees ($1.37 billion) in its India factory to produce electric vehicles and batteries. The companies didn't disclose details of investments in their partnership, nor outline any production timetable or target. Founded in 2018, Tokyo-headquartered SkyDrive counts big Japan businesses like trading house Itochu Corp, tech firm NEC Corp and a unit of energy company Eneos Holdings Inc among its main shareholders. In 2020 it raised 5.1 billion yen ($42 million) in total in Series B funds, according to its website. SkyDrive is currently engaged in the development of a compact, two-seating electric-powered flying car with plans for full-scale production. The statement did not say whether Suzuki would be working on this specific vehicle. The company, which is also developing cargo drones, aims to launch a 'flying car' service in Osaka in 2025 when the Japanese city hosts the World Expo. For Suzuki, the partnership will add 'flying cars' as a fourth mobility business, in addition to automobiles, motorcycles and outboard motors, the statement said. ($1 = 120.4500 yen) (Reporting by Satoshi Sugiyama; Editing by Kenneth Maxwell) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Lucky Australians get super-limited Suzuki Jimny Heritage Edition

Every time the Suzuki Jimny comes up, people in the U.S. throw around phrases like “forbidden fruit” and words like “unobtanium.” Still, the automakerÂ’s newest off-roader may be impossible to get, even for people in markets where itÂ’s sold. The new Jimny Heritage Edition will soon be available in Australia, but its super-limited numbers will make it one of the rarest pint-sized off-roaders yet. Suzuki said it would only build 300 of the retro-inspired Jimnys. The companyÂ’s Australian website shows four colorways, including green, white, grey, and black, each accented by red and orange graphics and red mudflaps. Heritage decals and a unique cargo tray round out the look. The Heritage Edition gets the same 1.5-liter four-cylinder engine that the standard Jimny and Jimny Lite get, which produces around 100 horsepower and 96 pound-feet of torque. Suzuki offers a four-speed automatic transmission in other variants, but the Heritage comes exclusively with a five-speed manual gearbox. The JimnyÂ’s ultra-compact size, short wheelbase, and almost nonexistent front and rear overhangs make it a surprisingly capable off-roader. Utility vehicles have ballooned in size here in the States, and while we never got the Jimny, we did get oddities like the Geo/Chevy Tracker before the market went wild on luxo-barge SUVs. The Heritage Edition builds on the GLX trim, the most “luxurious” variant, if you can call it that. The trim gets a seven-inch touchscreen with Apple CarPlay and Android Auto, navigation, LED headlights, a rearview camera, fog lights, and even some advanced driver aids. Though small and somewhat basic, the Jimny Heritage Edition can be upgraded with several options and accessories. Suzuki offers skid plates, cargo accessories, premium speakers, and even an $1,800 (AUD) 15-inch wheel kit. Pricing starts at AUD 33,490, or $22,591, a few thousand more than the base Jimny. White is the only standard paint color, however, so lucky buyers will have to shell out an additional $695 for one of the other hues. Related Video