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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki Hayabusa's return is teased in video

Hang on to your kidneys, the planet's fastest production motorcycle is on its way back. Suzuki has released a teaser video for a new Hayabusa on its global and UK social media channels. Only a few glimpses of the superbike can be seen, but it's enough to get our adrenal glands pumping. Debuting in 1999 during Japan's motorcycle speed wars, the Suzuki Hayabusa immediately rocketed to the forefront, nabbing the world record for fastest street bike. Not only has it been clocked at speeds as high as 194 mph, it's held on to that title for for two decades. Notably, the Hayabusa, named after a peregrine falcon known for reaching 200 mph during its hunting dives, did not compromise everyday comfort and handling in pursuit of all-out speed. However, Suzuki had to dump the bike from its U.S. lineup in 2021, and in Europe it's been absent since 2018 due to emissions regulations. It appears, though, that sabbatical was only temporary. The teaser video gives us a couple of peeks at new hardware. Its iconic five-gauge instrument pod is still there, but updated with a TFT screen in center position. The readouts indicate a number of electronic technologies will return, including S-DMS engine power modes, traction control, lift (anti-wheelie) control, and a quickshifter. An inclinometer showing the angle of lean on either side sits in the middle. Flanking the TFT are a tach and speedometer in their traditional positions on the left and right, respectively, with the latter's needle pegged at 180 mph. Fuel levels and engine temperature sit on opposite ends. Accompanying the visuals are a finely tuned roar and plenty of wind noise as the 'Busa flies around a speedway-type banked circuit. The official reveal will take place on February 5 online at 7 a.m. U.K. time — that's 2 a.m. Eastern. You can watch the unveiling on a virtual forum called the Suzuki Motorcycle Global Salon., which requires registration. Unfortunately, there's not word on whether the Hayabusa will come to the U.S.

EU finds Jeep Grand Cherokee and Suzuki Vitara break emissions rules

AMSTERDAM — Fiat Chrysler's Jeep Grand Cherokee and Suzuki's Vitara diesel models both break emissions rules and must be fixed or face a ban on sales across Europe, the Dutch road authority ruled on Thursday. The RDW authority, acting as the reference regulator for across the European Union, said Jeep had developed a software fix and that the authority had ordered the company to recall the model across Europe to roll it out. It added Suzuki had yet to find a credible solution for the Vitara. "Suzuki must come with adequate improvement measures or the RDW will begin the process of revoking its European type approval," the RDW said in a statement, adding it had also started the process of revoking approval for the Jeep Grand Cherokee as a "precautionary measure." Regulators across the world have been testing diesel models since Volkswagen admitted in 2015 that it used illegal software to cheat U.S. emissions tests. The RDW said it had found both the Jeep Grand Cherokee and Vitara had used "prohibited emissions strategies" that led them to emit higher levels of harmful nitrogen oxide (NOx) on the road than under testing conditions. Dutch State Secretary for Infrastructure, Stientje van Veldhoven, said in a letter to parliament she would inform prosecutors of the RDW's findings. Fiat Chrysler and Suzuki could not immediately be reached for comment. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.