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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Toyota, Daihatsu and Suzuki team up to unbox some fun-size electric kei vans

The G7 Summit is happening in Hiroshima, Japan, right now and some automakers have taken the opportunity to announce new projects. Toyota, their wholly owned subsidiary Daihatsu, and Suzuki (of which Toyota owns about 5%) made news with a trio of electric micro-vans built to kei car specifications. The battery-electric vans are part of an industry-wide push toward carbon neutrality. Kei-class vehicles, in addition to limited displacement gasoline engines, have strict dimensional restrictions that allow them to navigate the often narrow streets in dense urban areas. They're also privilege to certain tax breaks and parking benefits.  [gallery ids="2474953,2474954"] The engine size rules obviously don't apply to the electric vans, but they will still conform to the size boundaries. Kei vans are often used to solve the "last mile" problem in logistics since they're able to whiz around crowded streets inaccessible by larger commercial vehicles.  Daihatsu, which specializes in kei cars, will build the vans and name their variant the HiJet Cargo. The HiJet name has been a consistent one in the company's lineup since 1960, but these new versions will be front-wheel-drive in contrast to the rear-wheel-drive gasoline variants. Toyota's version will be called the Pixis Van, while Suzuki will be named the Every, a nameplate that's been around since 1982. Aside from the badges the vans appear identical. Range is said to be approximately 200km (124 miles) on a single charge.  The exhibition was held in conjunction with the Japan Automobile Manufacturers Association, which former Toyota CEO Akio Toyoda heads. Toyoda stepped down from the top position at the company his grandfather founded in April, but still takes a overseer role as Chairman. Toyoda was criticized for being slow to adopt EVs, and new CEO Koji Sato has emphasized the role of battery-electrics moving forward while still taking a multi-front approach to carbon neutrality with hydrogen and hybrids. These vans were likely in development before Toyoda's retirement, though.

Chip shortage will hit Nissan, Suzuki and Mitsubishi in June

TOKYO — A global chip shortage is forcing Nissan and Suzuki to temporarily halt production at some plants in June, sources with direct knowledge of the plans told Reuters on Friday. Nissan will idle its factory in Kyushu, southern Japan, for three days on June 24, 25 and 28, while making production adjustments during the month at its Tochigi and Oppama plants in Japan, three sources said. Nissan will also temporarily halt production of some of its models at its Mexico plant, they said, declining to be identified because the plan is not public. "A global shortage of semiconductors has affected parts procurement in the auto sector. Due to the shortage, Nissan is adjusting production and taking necessary actions to ensure recovery," a Nissan spokeswoman said. Suzuki will idle its three plants in Shizuoka prefecture from three to nine days, two sources said, also declining to be identified because the plan is not public. The plan "has not been confirmed," a Suzuki spokesman said, explaining that while the carmaker gave its provisional production plan to auto part makers, it is still making adjustments to minimize the impact of the chip shortage. Elsewhere, Mitsubishi will reduce production by 30,000 vehicles in total in June at five plants in Japan, Thailand and Indonesia, a spokeswoman said, adding that the impact has already been factored into its earnings outlook for the current fiscal year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Plants/Manufacturing Mitsubishi Nissan Suzuki