2007 Suzuki Forenza on 2040-cars

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Which automaker's 84-year-old CEO is making investors nervous?

We haven't heard much about Suzuki since it decided to leave the US market in 2012, but things are going well for the little automaker these days with the recent announcement of record annual profits. It would seem that investors should be ecstatic, but they are starting to question the man at the helm. Company president and chairman Osamu Suzuki is now 84 years old and is guaranteed at least one more year as the leader, but shareholders want to know who is taking his place when the inevitable happens.
We're not being ageist, here. As long as the Suzuki can run the company to the satisfaction of investors, he absolutely deserves the top spot. According to Bloomberg, the issue making shareholders so edgy is that the business doesn't have a transition plan in place. The president obviously isn't a young man, and folks are worried that if something happens suddenly, there could be chaos deciding a successor and a free-falling stock price.
Suzuki's tenure at the company is somewhat astounding. He married the granddaughter of the founder and took her name because the family had no male heirs. In world where many people hope to retire as soon as possible, he's worked for the same automaker for the last 50 years, including stints as company president from 1978 to 2000 and 2008 to the present. Investors aren't questioning the president's ability as a business leader; they just want a clearer understanding of the automaker's future direction.

Junkyard Gem: 2008 Suzuki XL-7

The American Suzuki Motor Corporation filed for bankruptcy in 2012 and sold its final Kizashis, SX4s and Grand Vitaras here the following year. In the decade prior to that, a big chunk of the Suzuki lineup involved rebadged Daewoos, but South Korea wasn't the only outpost of the far-flung GM Empire helping out with Suzuki hardware. After the Saturn Vue debuted as a 2002 model, its platform ended up everywhere, including beneath the second-generation Suzuki XL-7. Here's one of those machines, found in a Denver self-service car graveyard recently. Prior to 2007, the XL-7 name had been applied to a stretched version of the body-on-frame Grand Vitara, a pure Suzuki design. The 2007-2009 XL-7 looked quite different from its closest relatives, the Saturn Vue, Pontiac Torrent and Chevrolet Equinox. Assembly took place at CAMI Assembly in Ontiario, birthplace of many a Geo Metro and Suzuki Swift. The engine is the 3.6-liter version of the 60° High Feature V6, rated at 252 horsepower and 243 pound-feet. A five-speed automatic was the only transmission available. This one is a base model with front-wheel-drive and seating for five. Its MSRP was $21,599, or about $34,419 in 2024 dollars. The radio has an AUX input, a fairly unusual feature in 2008. Inside, one of the most heartbreaking notes I've ever found in a junkyard car. Does the Tooth Fairy give money to kids who knock out the teeth of other kids and steal them? It's like a Suzuki motorcycle, but with more cargo capacity. Those Suzuki-riding bikers know a good SUV when they see one. Who knew that it wouldn't be long before motorcycles and ATVs would be the only new Suzukis available here?

Junkyard Gem: 1986 Chevrolet Sprint Plus

General Motors sold second- and third-generation Suzuki Cultuses with Geo or Chevrolet Metro badging in the United States from 1989 through 2001 model years, and we've all seen plenty of those cars on the street over the years. The first-generation Cultus was sold here as well, with Chevrolet Sprint badges, and I've found a rare example of the Sprint five-door hatchback in a Northern California car graveyard. The Chevy Sprint first appeared on the West Coast as a 1985 model, then became available everywhere in the United States for the 1986 through 1988 model years (in Canada, it was sold as the Pontiac Firefly). It was available here as a hatchback with three or five doors; for 1986 only, the five-door was badged as the Sprint Plus. Soon enough, The General would be selling many more Asian-built cars with Detroit badges here. Isuzu I-Marks were sold as Chevrolet/Geo Spectrums starting in the 1986 model year, while Daewoo provided the Pontiac LeMans two years later. Under the hood, a 1.0-liter three-cylinder rated at 48 horsepower. The five-door Sprint cost $5,580 in 1986, which was $200 more than the three-door (those prices would be $15,445 and $14,891 in 2023 dollars). I've documented seven discarded Sprints prior to this one (including an extremely rare Turbo Sprint), and all of them were three-doors; we can assume that price was the most important factor for Sprint buyers. Gasoline prices were crashing hard during the middle 1980s, but memories of gas lines and odd-even-day fuel rationing from 1979 remained strong. What cars competed with the '86 Sprint on sticker price? Well, there was no way to undercut the hilariously affordable (and terrible) Yugo GV, which cost $3,990. The much bigger (but still pretty bad) Hyundai Excel listed at $4,995, while Toyota would sell you a sturdy (but zero-fun) Tercel starting at $5,448. Even the wretched Chevy Chevette — yes, it was still available in 1986 — cost $5,645. The original buyer of this car was willing to shell out an extra $395 to get an automatic instead of the base five-speed manual. That's about $1,093 in today's money. This car must have been slow. By the end, the doors were held shut with duct tape, but it still stayed alive until age 37. 53 miles per gallon on the highway! It does everything. The camels of the highway.