2007 Suzuki Forenza on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Junkyard Gem: 1997 Geo Metro LSi

General Motors created the Geo brand in order to sell cars built in partnership with Suzuki, Isuzu and Toyota in the United States, and Geo-badged machinery was sold from the 1989 through 1997 model years. Today's Junkyard Gem, found in a New Orleans self-service boneyard recently, is one of the very last Geos ever built. There was always a close relationship between Geo and Chevrolet, which GM demonstrated by sneaking the Chevrolet bowtie into the Geo logo. The first three Geo-branded models began their careers with Chevrolet badging before getting Geo-ized for 1989. The Spectrum, twin to the Isuzu I-Mark, was a Chevrolet from 1985 through 1988. The 1985-1988 Chevrolet Sprint was a badge-engineered first-generation Suzuki Cultus, with its second-generation successor becoming the Geo Metro. The Prizm was a NUMMI-built Toyota Corolla Sprinter, which replaced the Sprinter-based 1985-1987 Chevrolet Nova. The Daewoo-built Pontiac LeMans never became a Geo, presumably because its ancestry was South Korean rather than Japanese. In 1989, Geo added the Storm (Isuzu Impulse), followed by the Tracker (Suzuki Sidekick) as a 1990 model. In December 1996, GM announced that the Geo brand would get the axe in the fall of 1997, with the Prizm, Tracker and Metro becoming Chevrolets. This car was built at CAMI Automotive in Canada in May 1997, making it one of the final handful of Geos assembled. The Chevrolet Metro stuck around through 2001. For its final model year, the Geo Metro was available with one of two trim levels: base and LSi. This car is an LSi three-door hatchback, which had an MSRP of $9,180 ($17,906 in 2024 dollars). The base three-door hatchback for 1997 listed at $8,580, or $16,735 after inflation. The most important difference between the base and LSi versions was found under the hood. The base Metro got a 1.0-liter three-cylinder engine rated at 55 horsepower and 58 pound-feet, while the LSi got the 1.3-liter "big-block" four-cylinder with 70 horses and 74 pound-feet. I owned a '96 Metro with the four-banger for a brief period, and it wasn't quite intolerably slow. This car has the optional three-speed automatic, which added $595 ($1,161 today) to the price. It also has air conditioning and a Delco AM/FM radio, which were included as part of the $1,346 1SE option package ($2,625 in today's money). It was thus a boring but serviceable commuter car that sipped gas and got its job done for 27 years and 113,610 miles.

Suzuki offers sneak peek at Authentics concept for Shanghai

Suzuki has prepared the C-segment Authentics concept for the Shanghai Motor Show, a preview of a sedan that would slot into the fattest chunk of the market among China's car buyers. Suzuki hasn't given away much, saying only that it is "Sporty x Elegant" and that it's long and low and has a "rich and fine curved surface."
PaulTan.org says this is the trunked version of the SX4 crossover, and if that's the case then it would represent a new approach to the SX4 in the region, offering markedly different styling instead of being, literally, an SX4 with a trunk. We'll know more when the Shanghai show opens in a couple of weeks, for now there's a press release with a tad more info on Suzuki's plans just below.