2007 Suzuki Forenza on 2040-cars

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Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.

Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

Suzuki brings basket of forbidden cute to Tokyo

Suzuki looks to be celebrating its newly independent status from Volkswagen with quite a slate of debuts at this year's Tokyo Motor Show at the end of October. While it's often a putdown to call a car cute, the company has some models going on display that are totally adorable. Unless you wait around a couple decades to import one, they're also never going to see the roads here. With its big eyes and compact, chunky looks, the Ignis might be the new definition of cute 'ute. Clearly based on the iK-2 concept from this year's Geneva Motor Show, the latest interpretation softens the angular lines a little bit. The Ignis Trail Concept tries to make the standard version look a little more off-road ready with black fender flares and larger wheels. Meanwhile, the Mighty Deck concept looks like a toy car with its black roof, yellow body, and dark blue bumper. The model offers some interesting functionality with a small cargo bed in the back, complete with a tiny tailgate. The opening canvas top could make for a fun drive, too. Suzuki is also giving the incredibly cool Air Triser concept a world premiere in Tokyo. The compact, three-row minivan sports a retro-futuristic design. On the outside, glass wraps around nearly the whole thing, except for a thick pillar where the sliding doors come together. However, the interior has a wood floor, and the seats can be reconfigured to form a couch. There's even a screen in the B-pillar for everyone to watch together. We look forward to seeing if these models are as quirky in real life in just a few weeks. SUZUKI EXHIBITS AT THE 44TH TOKYO MOTOR SHOW Suzuki Motor Corporation has announced its exhibits for the 44th Tokyo Motor Show 2015 (organised by the Japan Automobile Manufacturers Association), which will open to the public on 30 October until 8 November. The theme for Suzuki's booth is "SUZUKI NEXT 100". Suzuki will be celebrating its 100th anniversary in 2020, so the exhibits represent proposals for products and technologies that give a sense of the company's preparations for ongoing success in the next 100 years. A range of concept models will show how Suzuki can deliver wonder and enjoyment to drivers and riders. The concept cars will include the IGNIS, which gives shape to Suzuki's foray into the new compact crossover genre; and the MIGHTY DECK, which offers new kinds of fun in the minicar segment.