1997 Suzuki Carry on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki brings slew of car and bike concepts to Tokyo

As an automaker, Suzuki may be long gone from American shores, but it's still a force to be reckoned with in its home country of Japan. At this week's Tokyo Motor Show, the brand known as much for its two-wheeled fare as its four displayed a slew concept vehicles for both drivers and riders.
The first is the Crosshiker concept (above), which Suzuki says is a followup to the Regina concept that debuted two years ago at the Tokyo show. Based on the same platform but elevated to the stance of a crossover, the Crosshiker is motivated by a 1.0-liter, three-cylinder engine, keeping it eco-chic while appealing to adventurous types with its fun styling.
Next up is the X-Lander Concept (above, left) that Suzuki says was made for use in the city and "sometimes go out to play in the field." Based on the Japanese-market production Jimny, the X-Lander features four-wheel drive and a hybrid powertrain with a 1.3-liter engine.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.