2021 Subaru Xv Crosstrek Premium on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

2018 Subaru Crosstrek improves on an already winning formula

There's a brand-new Subaru Crosstrek on the way for 2018, and the European version, known as the XV, is making its debut at the Geneva Motor Show. There's every reason to expect the new Crosstrek to be a stunning sales success. In 2016, Subaru sold 95,677 Crosstreks in the United States, easily besting models like the WRX, Legacy, and the Impreza upon which it's based. Those sales represented a 7.6 percent gain over the previous year, which is especially impressive considering that the Crosstrek is very much starting to show its age. The mini-crossover inherits all the benefits of the latest Impreza, including a stiff new chassis that promises drastically improved driving dynamics. Following in the footsteps of the larger Outback, which is based on the midsize Legacy, the Crosstrek adds a bit more ground clearance and aggressive off-road-lite styling to the compact Impreza hatchback. Don't expect the Crosstrek to tackle the Rubicon Trail – Subaru says it will have "excellent rough-road capability" – but do expect it to sell in droves in areas that get significant amounts of snow. View 15 Photos A 2.0-liter four-cylinder boxer engine delivers 154 horsepower to all four wheels through a continuously variable transmission. We generally prefer traditional stepped-gear transmissions, but Subaru has a history of keeping its CVTs pretty well behaved. Seven pre-programmed gear ratios can be selected by the driver in manual mode. A quick 13:1 steering ratio, active torque vectoring technology, and a lower center of gravity will all deliver dividends on the road, and 8.6 inches of ground clearance mean hard parts won't scrape the ground when the paved roads come to an end. All new Crosstrek models will come standard with EyeSight, a safety system that includes pre-collision braking control, adaptive cruise, and lane-keeping assistance. Blind-spot detection, lane-change assistance and reversing assistance will also be available. Expect more information to filter out soon, and stay tuned for live photos when we hit the show floor in Geneva. The US-spec Crosstrek will make its debut in April at the 2017 New York Auto Show. Related Video: