2021 Subaru Xv Crosstrek Premium on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2017 Subaru Impreza starts at $19,215 and comes with a five-speed manual

Subaru released pricing for the all-new 2017 Impreza sedan and hatchback, which were unveiled at this year's New York Auto Show. With the $820 destination and delivery fee, the 2.0i Impreza sedan with a five-speed manual starts at $19,215 (the CVT is an extra $1,000 on both body styles) while the hatchback costs $19,715 – $500 extra regardless of trim. Both the four- and five-door Imprezas represent a price increase of about $100 over the previous model. The range-topping Limited trims, though, are an additional $1,500 from the previous year. The Impreza sedan and hatchback are available in four different trims including 2.0i, 2.0i Premium, 2.0i Sport, and 2.0i Limited. The 2017 Impreza rides on Subaru's new Global Platform, a modular platform that will underpin all of the automaker's future vehicles. Besides the new platform, the new Impreza gets a host of standard features, which include: a 6.5-inch touchscreen, Apple CarPlay, Android Auto, power windows, power door locks, and a tilt and telescoping steering column. Subaru's faithful Symmetrical All-Wheel-Drive system returns, as does the 2.0-liter Boxer engine. The motor, though, produces 152 horsepower, up from 148 horsepower, thanks to direct injection and other unnamed enhancements. With the release of the Impreza's pricing, Subaru also confirmed a five-speed manual transmission will be offered on the base 2.0i models, as well as the 2.0i Sport trims. The 2.0i Premium and top-of-the-line 2.0i Limited models only come with a CVT. The 2.0i Sport trim, which sounds like the most enthusiast-oriented option, adds sportier suspension tuning, Active Torque Vectoring, and 18-inch wheels. The 2.0i Limited trims, while carrying a substantial increase over last year's model, are much more opulent with LED headlights, a leather-trimmed interior with contrast stitching, automatic climate control, and an optional Harman/Kardon audio system. The 2.0i Sedan with the CVT is the most fuel-efficient model with an EPA-estimated 28 miles per gallon in the city and 38 mpg on the highway. Those figures are a one-mile per gallon increase over the previous 2.0i model. Imprezas with a CVT will be available later this year, while vehicles with the five-speed manual transmission will go on sale early next year. Related Video: Featured Gallery 2017 Subaru Impreza Pricing Subaru Car Buying Hatchback Sedan pricing

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.