2021 Subaru Xv Crosstrek Limited on 2040-cars

Auto blog

Subaru Forester named Motor Trend 2014 SUV of the Year [w/video]

Each year, Motor Trend hands out its coveted Golden Calipers to its Car, Truck and SUV of the Year, and in the latter category, this year's bragging rights belong to the redesigned Subaru Forester. In the 14-year history of the SUV award category, Subaru is the only automaker to win three times (2009, 2010 and 2014) and the Forester is the only model to make a return appearance having also won the award back in 2009. In the last six years, this award has either gone to a Subaru or to a luxury crossover/SUV (Mercedes GL-Class in 2013, Land Rover Range Rover Evoque in 2012 and Porsche Cayenne in 2011).
Out of the 13 new or updated crossovers and SUVs in contention for the award, the 2014 Forester came out on top thanks its value, fuel efficiency and fun-to-drive attitude. Rather than a head-to-head battle, the utility vehicles are all judged on six criteria (design, engineering, efficiency, safety, value and performance of intended function). Other vehicles on the consideration list included the Acura MDX, Jeep Grand Cherokee, Land Rover Range Rover Sport and Toyota RAV4.
Scroll down for a video report from Motor Trend as well as a press release from Subaru.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.