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Next-gen Subaru WRX STI spotted at the N"urburgring

Subaru has been busy testing the next-generation WRX STI. Well, it may be the STI. The big wing out back lends some credence to that theory, but it could be that the basic WRX is getting new action in the back section. Time will tell.
In either case, spy photographers nabbed a few shots of the heavily camouflaged sedan running around the Nürburgring. Unfortunately, it looks as if Subaru has taken some of the sexy out of the WRX Concept we saw at the New York Auto Show, leaving this car looking more derivative of the current model than a revolution in design. The bold power bulge has disappeared from the vehicle's hood and the lower fascia looks far more demure than the the wild concept. Likewise, the muscular rear fenders have been toned down substantially.
The result is a car that looks more like a mildly warmed over version of the current model than a production version of the WRX Concept. Still, engineers and designers may have a long way to go before the finished product hits the market, so we'll reserve final judgement for now. After all, the early BRZ mules were nothing short of a travesty to look at, and we know how that turned out. Hope springs eternal.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru updates EyeSight system with color-detecting cameras

Subaru is giving its EyeSight driver assistance camera system a major upgrade for the 2015 model year with new color cameras, as well as reducing its size by 15 percent over the rather bulky original system.
Subaru locates its EyeSight hardware inside the vehicle at the top of the windshield, which is unlike most other camera-based systems that have their hardware mounted somewhere in the front fascia. The benefit is that these rather expensive components are protected from any detritus that may hit the car, but the original system's size ate up a chunk of the driver's outward view. Thus, the shrinkage should be appreciated by new owners.
The upgraded stereo cameras have a 40-percent longer and wider detection range than the original system's cameras, and their ability to see color allows the system to recognize brake lights at a speed differential of 30 miles per hour, instead of 19 mph before. And as before, EyeSight continues to offer adaptive cruise control, lane departure warning and pre-collision breaking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.