2013 Subaru Xv Crosstrek 2.0i Limited on 2040-cars

Auto blog

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Subaru will reveal the Ascent 3-row crossover at the L.A. Auto Show

After about a year of concepts and spy photos, we finally know when we'll see the Subaru Ascent, the company's upcoming three-row crossover. Subaru announced on Twitter that the Ascent will make its debut on November 28 at this year's L.A. Auto Show. The announcement came with a teaser image, shown above, revealing the badge, rear taillight, and part of the bumper. We can tell that the Ascent will have a pretty upright hatch, and the rear bumper looks suitably "tough" with a brushed aluminum sill and black plastic cladding. View 17 Photos But really, we know quite a bit about what the crossover will look like, since we've seen two concepts, the Viziv-7 and Ascent Concept. Each was a progressively more conservative imagining of what the production model would be like. The basics involved a generally boxy shape with chiseled, exaggerated fenders, much like every other production Subaru. The Ascent Concept also previewed a possible powertrain for the vehicle, a turbocharged 2.4-liter flat-4. View 9 Photos We've also had a good look at the production version in some recent spy shots showing a nearly production-ready Ascent wrapped in just vinyl camouflage. Some of the more extreme lines have been further toned down compared with the concepts. But the theme of it being a bigger, boxier Subaru stuck around. In fact, it looks very much like a puffed up Outback, with which the Ascent will share a factory in Lafayette, Ind. Related Video: