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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

2014 Subaru BRZ gets exceedingly modest price increase

Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 - a $25 increase over 2013 - bringing the total to $26,390.
Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.
The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.

Japan is the only country to get this WRX S4 tS

Before the Impreza switches to a new platform, Subaru is wringing more limited editions out of the old one. The most recent, the Subaru WRX S4 tS, is a Japan-only special that is based off of the WRX S4 model released a few years ago. Underneath the hood, the WRX S4 tS gets the same modified 2.0-liter turbocharged flat-four from the WRX S4 that generates 296 horsepower and 295 pound-feet of torque. The modified engine produces 28 horsepower and 37 pound-feet of torque more than the standard WRX, and is only five horsepower off the turbocharged 2.5-liter Boxer engine in the WRX STI, while making more torque. The handling has been improved thanks to a similar setup to the one on the WRX STI S207, another Japan-only model released last year, that features adjustable DampMatic II front suspension from Bilstein, along with other goodies. The exterior gets 19-inch BBS forged aluminum wheels, red pinstripes on the front grille and rear bumper, and a large front spoiler. On the inside, the WRX S4 tS benefits from Recaro bucket seats and a luminescent speedometer. The sedan is also equipped with Subaru's advanced safety features in the form of EyeSight. Japanese enthusiasts can also choose a more hardcore option with the NBR Challenge Package that commemorates the automaker's victories in the SP3T class of the Nurbrugring 24 Hours in 2015 and 2016. The sportier model gets 19-inch wheels from BBS, a carbon-fiber rear wing, special badging, and a suede-lined steering wheel on the inside. We reached out to Subaru to see if the vehicle would be sold in the US, but the spokesperson refused to comment. With the WRX S4 and the S207 being Japan-only models, we doubt the new limited edition WRX S4 tS would be offered outside of Japan. Related Video: