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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.

2014 Subaru XV Crosstrek Hybrid priced from $25,995* [w/video]

Subaru revealed its 2014 XV Crosstrek Hybrid at the New York Auto Show earlier this year, and with the high-riding hybrid hatchback arriving at dealers by the end of this year, pricing has finally been set. Starting at $25,995 (*not including at least $825 for destination charges, which may vary in certain states), the new hybrid model represents a $4,000 premium over the standard 2014 XV Crosstrek models equipped with the continuously variable transmission.
Stepping up to the XV Crosstrek Hybrid Touring model, which adds navigation, leather seats and a moonroof, raises the price to $29,295. Subaru has still yet to release many key details for the XV Crosstrek Hybrid including fuel economy, combined horsepower and all-electric driving range, but the powertrain consists of a 2.0-liter four-cylinder Boxer engine mated to a 13.4-horsepower electric motor integrated into the CVT. We expect to get official data closer to the car's on-sale date, but until then, scroll down for more info about the 2014 XV Crosstrek Hybrid as well as some b-roll driving footage of the car.