2017 Subaru Wrx on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Subaru BRZ to get second generation, says exec

Hallelujah friends, hallelujah. One of the highest voices in Subaru's parent company, Fuji Heavy Industries, has just said that the boxer-obsessed automaker will release a second generation of the lovable BRZ.
Yasuyuki Yoshinaga, president of FHI, has summarily shot down assertions made by Tetsuya Tada, the chief engineer for the Toyota GT86. In a recent interview with an Australian publication, Tada claimed that Subaru had not decided whether it would be involved in the followup effort to the rear-drive coupe, and even speculated that the Toyota could team with BMW for a second-gen car, instead.
"If I were to be told that, I'd pass out. It's not going to be just one generation," Yoshinaga-san told Automotive News.

Subaru previews rally-ready WRX STI for Global RallyCross

Subaru's long and distinguished history in the world of rallying is about to get another chapter, as it's set to field a team in the Global RallyCross Championship. The car? The all-new WRX STI.
Yes, Subaru will be fielding a GRC challenger, with drivers Bucky Lasek and Sverre Isachsen at the helm. This particular car was teased earlier this week, and is a preview of the eventual GRC model which will launch this fall. The race-ready STI boasts a custom widebody kit with a carbon-fiber rear wing. The roof scoop and the mirrors are also made of carbon fiber, while the wheels are provided by Method. As with all GRC contenders this year, the WRX STI is shod in Yokohama spec rubber. It's not clear what sort of engine sits under the scooped hood, although we imagine we'll find out before the season kicks off in a few months.
Perhaps even more exciting is word that Subaru will also prepare a version of the WRX STI for stage rallies, with Travis Pastrana and David Higgins fielding the new car in the Rally America Championship. That car should arrive later this year.