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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2017 Subaru Forester has new face, better EyeSight, torque vectoring

The Forester was Subaru's best-selling vehicle in the US last year, and holds that title so far in 2016. With stiff competition in the crossover segment, though, Subaru isn't resting on that success. A refresh to the Forester for the 2017 model year adds more tech, and updated face, and a quieter interior. Plus you can now get torque vectoring on the 2.0-liter turbo, just like in the Impreza WRX and STI. The updated Forester arrives at dealerships in July. Most significant among the updates is a an upgrade to Subaru's Eyesight safety system. Eyesight uses two cameras in the windshield to read the road ahead and provide emergency braking and adaptive cruise control. With the new model year the system now uses color cameras with a winder and longer field of view. The tech suite includes Lane Keep Assist, and higher trims benefit from additional improvements like High Beam Assist, Steering Responsive Headlights, and Reverse Automatic Braking, which can automatically stop the CUV if it detects an obstruction behind the car. The 2017 Forester's design tweaks are minor but attractive. The new grille features horizontal bars, and the updated front fascia for naturally aspirated models has a larger body-color section around the air dam. The headlights feature C-shaped LED running lights, too. Riding in the Forester should be quieter thanks to thicker door glass, new seals, additional under-floor insulation, and an acoustic glass windshield. There's also a redesigned steering wheel, and it's even heated on the Touring trim. Customers can still choose between a 170-horsepower naturally aspirated 2.5-liter four cylinder or a 250-horsepower 2.0-liter turbo four. Subaru worked some engineering magic on the 2.5 and upped the fuel economy 26 miles per gallon city, 32 mpg highway, and 28 mpg combined – gains of 2 mpg city and 1 mpg combined. Subaru's venerable all-wheel drive layout also now includes Active Torque Vectoring on the Forester 2.0XT Touring with EyeSight for even sharper handling. Related Video: 2017 SUBARU FORESTER OFFERS ADVANCED SAFETY FEATURES AND GREATER COMFORT AND PERFORMANCE April 14, 2016 New Driver Assist Technology Improved MPG Upgraded Comfort and Style Turbo Model Now Features Torque Vectoring Cherry Hill, N.J. - Subaru of America, Inc. today announced a comprehensive update to the 2017 Forester including revised styling, new driver assist technology, more interior comfort, enhanced driving performance, and better fuel economy.

WRX Concept styling may transfer to production Impreza, next WRX

Remember the original concept that previewed the latest generation Subaru WRX? If not, then just look above for a gallery of photos following its debut at the 2013 New York Auto Show. We loved it, and thus, were sort of disappointed when we first saw the less-aggressive production model.
It's not that the production 2015 WRX is ugly, per se. It just doesn't have the gaping grille, four-door coupe lines or squinting headlights that give the concept so much verve. But as it turns out, Subaru might have realized that it was on the right track with the more assertive styling. Rumors coming out of Australia suggest that the shape could form the basis for the next-generation Impreza, and next WRX, along with a major platform shift.
Subaru chief designer Mamoru Ishii tells Motoring that that the next-generation car will ditch the rather utilitarian current design in favor of something more exciting. Like the WRX concept, the design will start wide at the bottom for an aggressive stance and taper up to the roof. That styling would likely get even more aggressive for the next 'Rex.