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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Colorado bear locks itself inside of, destroys Subaru

A Colorado woman got a rude awakening this week when she discovered a black bear locked inside her car. According to 9NEWS, on the morning of July 12, Jefferson County sheriff's deputies responded to a report of a bear trapped in a car on Cold Springs Gulch Road. When they arrived on the scene, deputies Tillman and McLaughlin discovered a medium-sized black bear locked inside a white, 2005 Subaru Outback. There was no damage apparent to the car's exterior, but the bear had absolutely destroyed the interior. "He looked like a dog inside the car just jumping back and forth from front to back," said Deputy Tillman. "He just demolished it." The car's owner, Annie Bruecker, told the deputies that she'd left the car parked in her driveway Monday night with the doors unlocked. On Tuesday morning, she woke up to her mother yelling about a bear in her car. "She screamed from downstairs," said Breucker. "She said, 'Annie, there's a bear in your car.' and I thought that she meant that it broke a window, and I was like, 'okay, that's life.' But, no, she actually meant that it was in my car." Deputies Tillman and McLaughlin deliberated for a while, trying to figure out how to extract the agitated bear from the Subaru. Eventually, they settled on manually opening the rear hatch. Deputy McLaughlin carefully opened the hatch while Deputy Tillman stood by with a shotgun ready, just in case. Thankfully, the bear had had enough of civilization and promptly bolted back into the forest. After they released the bear, the deputies warned campers at a nearby campground that the bear might be lurking about and that they should be cautious. "Bears are unpredictable," said Deputy Tillman. "And they're starting to realize how to do a lot of human activity." Recent Video: News Source: 9NEWS Humor Weird Car News Subaru colorado bear outback

Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.