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Subaru weighing Outback vs Forester approach for seven-seater

Subaru is gearing up for a return to the seven-seat crossover segment, and it's focusing the new model on the US market, but just which approach it will take has yet to be decided. One possibility, according to Automotive News, would be to position it as a larger counterpart to the Outback wagon, with rugged off-road styling. The other would be to sell it as a big brother to the Forester, with cleaner styling. One thing Subaru most definitely does not want to repeat is the Tribeca fiasco, so we wouldn't expect the new model to carry that same nameplate. Introduced in 2006, the Tribeca's divisive front-end styling kept it from being a serious player, and it underwent a facelift only two years later. It was withdrawn from the market altogether after 2014. The company had targeted moving 36,000 units of the Tribeca each year, but sold fewer than 2,800 in America in 2011, barely over 2,000 in 2012, less than 1,600 in 2013 and just a few hundred in 2014. The new seven-seat crossover will go after the likes of the Toyota Highlander, Nissan Pathfinder and new Honda Pilot among three-row Japanese crossovers. Like those rivals, it will be built in the US for the US market – namely at Subaru's assembly plant in Indiana, the same state where the Highlander is produced. The new crossover's arrival will, according to reports, mean that the Levorg wagon offered in Japan and Europe won't be offered Stateside. Related Video:

The next Subaru three-row will be the biggest Subaru ever

Subaru's trying to fix what hobbled the too-small, too-odd Tribeca, the company's last attempt at a three-row SUV, with a truly American-sized vehicle that will resemble the Viziv-7 Concept the company showed off at the LA Auto Show. We caught up with Dominick Infante, National Manager of Product Communications, to get the story about what that future SUV will be like. While he couldn't talk about engines ("[W]e'll have big news on that coming up," he said), Infante told us that the production SUV would be based on the new global architecture, a version of which underpins the new Impreza. That car, and its architecture, were "designed to meet crash testing out to 2025, so it's very overbuilt which is why we can go to something as large as this," Infante said. It's also coming soon. Infante told us that the production version be on the road in 2018, which we assume means it'll be a 2019 model year vehicle. Don't expect it to diverge from the company's general styling themes, either. Infante mentioned that the Tribeca, "was a very stylized vehicle ... [it] kind of didn't fit with the brand." We'd say that's an accurate assessment of a vehicle that always stood apart from the rest of the lineup. Subaru will play it safe to avoid that problem, making sure the production version of the Viziv-7 will be immediately identifiable as a Subaru. As Infante put it, "It's not going to be overly fancy or pretty; it'll be rough and tumble. We're going to stick with our Subaru DNA." And it'll also fix the Tribeca's other problem, which was size, particularly in the third row. Infante promised us that adults would fit in the Viziv-7's rear seats, although a quick glance in the Concept didn't confirm this because there wasn't an interior at all. So we'll have to wait and see, and note that there was no discussion of the size of those adults. Infante also promised configurable seating and cargo arrangements that would go beyond anything Subaru's done before – and since Subaru's only done one proper three-row, that means the Tribeca. Since it's debuting in 2018, it's a safe bet we'll see a concept that's much closer to production form next year. Stay tuned.Related Video:

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji