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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Watch Mark Higgins whomp the Isle of Man TT course in a 2015 WRX STI

Subaru has made another trip to the infamous Isle of Man TT, bringing along its all-new 2015 Subaru WRX STI. The goal? Best the already impressive time set by rally ace Mark Higgins and the 2011 Impreza WRX STI on the same swirling, high-paced ribbon of tarmac. Of course, you already know how that went.
What we didn't know when the story first broke, though, was that Subaru was monitoring data. Specifically, Higgins' data. He was fitted with a monitor that would record his heart rate, breaths, skin temperature and the g forces he was faced with as he lapped the 37-plus-mile road course. While Higgins and Co. were aiming to best their 2011 time (19:56.7), this year's effort also saw a push to beat the time of the sidecar racers.
You can get a recap of the entire event, with plenty of footage and data from Higgins' lap in the exhilarating video below. Take a look.

2015 Subaru WRX caught testing in US on Mulholland

In April, we got our first glimpse at the 2015 2015 Subaru WRX - the car was caught in STI form in photos and in motion running around Germany's infamous Nürburgring. That's all well and good, but obviously Subaru will sell a good number of the hotter Impreza models here in the United States, and thus, it's nice to now see a video of the next WRX testing out in California, albeit in what looks to be non-STI form.
Originally posted on the Subaru Owners Club website, this video comes from YouTube user 31200MulhollandHwy. And that's quite appropriate, since the video clearly shows the now de-winged WRX prototype testing on the well-known - you guessed it - Mulholland Highway. Just like before, we're disappointed that the prototypes spotted testing don't appear to be as bold and beautiful as the WRX Concept that Subaru brought to this year's New York Auto Show. Nevertheless, we'll hold our final judgments until the camouflage is peeled away.
Have a look below to see (and hear!) the 2015 WRX running up Mulholland.