2010 Subaru Wrx on 2040-cars

Auto blog

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru's BRZ STI Sport Concept is not quite what we've been waiting for

Subaru announced its lineup for the upcoming Tokyo Auto Salon, and at the tippy top is yet another STI-badged BRZ concept car. But unlike the Performance Concept from the 2015 New York Auto Show, the new BRZ STI Sport Concept isn't so extreme. While it's hard to predict what this car means based on the limited information Subaru has released, we can get an idea of where the company is going by looking at its last STI Sport production model – the not-for-US Levorg. Essentially, the BRZ STI Sport Concept sounds like a lukewarm example of the lovable rear-driver, taking parts of the tS driving experience and marrying it with some interior and exterior enhancements. We can see those latter elements in the sole image the company released – the silver concept car gets a fresh body kit that's less aggressive than 2015's Performance Concept. The sole exterior image shows a subtle chin spoiler and a more prominent upgrade to the side sill. Smaller changes include STI badges in the lower grille and side grilles. In the cabin, Subaru apparently added dark red upholstery. All of this gels with the aesthetic the Levorg pioneered. On the performance front, we see what look like Brembo-branded red brake calipers, but that's about as certain as we can get with mechanical upgrades. What we can't see are likely modest performance tweaks, focusing on the suspension. The Levorg STI Sport, for example, got adjustable Bilstein dampers, firmer springs, and a tweaked power steering system. A similar STI Sport concept, based on the WRX S4, will share the Tokyo show stand with the BRZ. Subaru's racing entries in Super GT, Japan Rally, and the 24 Hours of Nurburgring will also go on display. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2018 Subaru BRZ tS Drivers' Notes | Wings and things

It's a little hard to believe the Subaru BRZ and Toyota 86 (formerly the Scion FR-S) are entering their seventh model year. Both cars debuted back in 2012 and, save for a minor update last year, the cars remain unchanged. Power still comes from a 205-horsepower naturally-aspirated flat-four. That's not a lot on paper, but it's decent enough for a car that comes in under 2,900 pounds. This particular test car is one of just 500 tS special editions coming to the U.S. In addition to the wing, side skirts and wheels, the tS gets Michelin Pilot Sport summer tires, Brembo brakes, Sachs dampers and STI strut braces. It makes the tS the sharpest and best-performing BRZ in the car's seven-year run. You do pay for the extra kit, and if it's not your thing, you can still get a pretty well-equipped car for around $30,000. Editor-in-chief Greg Migliore: I sought out errands on the other side of town during my weekend in the BRZ tS. It's a blast in a way only some enthusiasts will love. The heavy steering, the low-to-the-ground profile, the rock-hard chassis — take your protein pills, man. This isn't something you want to drive when your back hurts or you're slightly hungover. No it's not a '90s Viper, and you don't need goggles and gloves, but in this era of high-horsepower SUVs with sanitized comfort modes, you need to show up with your reflexes sharp to master the BRZ, especially in track-tuned tS trim. Not every enthusiast will want this. A muscled-up Mustang or Challenger might be a better bet for long commutes on straight roads, while this Subie demands you meet its needs on something open and with a twist. It's fun. But it's intense. Consumer Editor Jeremy Korzeniewski: Not surprisingly, a pair of braces to stiffen the chassis, stiffer springs over Sachs dampers, big Brembo brakes and Michelin Pilot Sport 4 tires on lightweight 18-inch wheels all conspire to make the tS the best Subaru BRZ I've ever driven. There's an aggressive body kit, too, but my time with the tS was limited to some fun runs on public roads, so I never hit the speeds where you'd really experience the aero benefits. Thing is, boosting the car's at-the-limit handling abilities really serves as a reminder that the engine isn't all that powerful. It's the same exact 2.0-liter four-cylinder boxer that powers every other BRZ. These days, 205 horsepower and 156 pound-feet of torque feels decidedly uninspired, particularly at the tS's asking price of $34,355.