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2020 Subaru Legacy Review & Buying Guide | It's a sedan! And a good one

The 2020 Subaru Legacy is facing a very steep climb. Though redesigned and massively improved, it's still a sedan in an increasingly SUV world – and a sedan, no less, that has always struggled to attract shoppers away from the Honda Accord and Toyota Camry. Even within Subaru's own dealerships, it seems destined to gather dust while buyers gobble up the brand's four popular crossovers. But, who cares about popularity? The new Legacy is extremely good, benefiting from technological advancements and massive engineering upgrades for 2020 – including the welcome return of a turbocharged engine. It's better to drive, more comfortable, and easier to use, while maintaining its sterling safety reputation and standard all-wheel-drive system. Really, the Legacy has never been so appealing and competitive in the midsize sedan segment, even if its timing is a bit lousy. If you're among those happy to avoid the SUV trend, it is absolutely worth going against the grain. What's new for 2020? The Legacy is completely redesigned for 2020 – although it's a bit tough to tell by the styling. It adopts the same platform as other recently redesigned Subarus, most notably, the 2020 Outback that continues to be effectively a lifted Legacy wagon. Or, given their respective popularity, is the Legacy now a lowered Outback sedan? In any event, the two share virtually everything except their ride heights and trunk designs. That includes a substantially stiffer structure that contributes to improved handling, steering precision, ride comfort and safety; a mostly new base engine and the welcome return of a turbocharged four-cylinder as the engine upgrade; new accident avoidance tech; and an improved interior with nicer materials, a more attractive design and a massive 11.6-inch vertically oriented touchscreen in most trim levels. What's the interior and in-car technology like? Like the exterior, the Legacy's interior isn't as eye-pleasing as those of many rivals, but it's also better than before. It boasts better materials, including padded and stitched simulated leather on most surfaces up front that contributes to a far more upmarket look and feel. The top-of-the-line Touring XT trim level, pictured here, gets pretty swanky with its Tan Nappa Leather, and we like that Subaru didn't feel the need to spread fake wood trim about to make it seem more luxurious.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.