2010 Subaru Impreza Wrx Awd Clean Inside And Out All Stock Runs Great No Reserve on 2040-cars

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Subaru planning modular platform, seven-seat SUV, plug-in hybrid

Fiat Chrysler Automobiles isn't the only big name in the auto industry releasing details on its future plans. Subaru, and its parent company Fuji Heavy Industries, is aiming to bump its North American sales up from 478,000 to 600,000 by 2020. Now, that seems pretty reasonable, especially in the face of FCA's hugely ambitious goals for Alfa Romeo and Maserati. It's how Subaru will go about increasing the sales, though, that has us intrigued.
A focus on more fuel-efficient, direct-injection engines will complement a new platform, while the company is contemplating expanding capacity at its Indiana factory, which will now have more room since Toyota Camry production will be ending there.
As for that new platform, it's called the Subaru Global Platform. Original, we know. It's a modular deal and will eventually underpin a vast range of future Subies following its debut in 2016. The new platform may also end up underpinning a seven-seat SUV, which would serve as the successor to the Tribeca and debut between 2016 and 2020, according to Automotive News.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Revisit the charms of the 1978 Subaru Brat

The Subaru Brat is the automotive equivalent of a teenager with a mullet: weird, a little reckless but brimming with enough self-confidence to make it cool.
The Brat came from Subaru's desire to compete in the burgeoning light pickup market of the late-1970s. To get around the so-called Chicken Tax that added a 25 percent tariff on imported pickup trucks, Subaru threw two seats in the bed, which technically allowed it to be classified it as a passenger car. The result was a great, weird combination of a complete lack of safety, with a low price and lots of driving fun.
In the video below, Motor Trend's Johnny Lieberman takes a 1978 Brat through the desert and shows just how much fun a little pickup can be.