2009 Subaru Impreza Wrx Premium Sedan 4-door 2.5l on 2040-cars

Auto blog

2015 Subaru Legacy is fresh-faced and more frugal

While Subaru posted its best sales year ever in the United States in 2013, over half of its sales came from the success of the new Forester and popularity of the Outback. Its midsize Legacy sedan, on the other hand, saw sales tumble 10.3 percent. The company known for its all-wheel drive models hopes to right that trajectory with the 2015 Legacy. The all-new sedan sees a slight bump in fuel economy and a commitment to giving buyers a better product to compete against segment stalwarts like the Honda Accord and Toyota Camry.
The refreshed sedan wears Subaru's new design language, which was teased by the Legacy Concept at the 2013 Los Angeles Auto Show. However, the production version takes the hard, crisp lines down several notches, and it is bordering on boring at first glance. The best detail of the new design is the new hexagonal shield grille at the front that lends a little upscale panache over the current car's simple, rectangular front end. The coupe-like roofline has also been toned down from the concept, but it does smooth out the rear better than the current gen.
The Legacy's engines are carried over almost identically from last year's car. However both flavors of manual transmission are finally bowing out; all models now come with Subaru's Lineartronic CVT. Output from the 2.5-liter boxer four-cylinder sees a slight bump to 175 horsepower (2 hp more than last year's model) and 174 pound-feet of torque. The 3.6-liter boxer six-cylinder is unchanged at 256 hp and 247 lb-ft. Fuel economy benefits from the new platform with the 2.5-liter model rated at an estimated 26/36/30 miles per gallon city/highway/combined, a boost of 2/4/3 mpg, respectively, over the previous generation. The 3.6-liter also sees a modest rise to 20/28/23 mpg, 2/3/3 mpg better respectively. Fairly impressive figures for an all-wheel-drive, midsize sedan.

Subaru XV concept: Just more wishful thinking?

Subaru has long been criticized as being rather weak-kneed when it comes to styling. That's not entirely true. In recent years they have displayed some really attractive-to-stunning concepts. The last-generation Impreza concept was very attractive, as was the most recent Legacy concept. The WRX concept shown a couple of years ago was a visual knockout, and the same can be said for the most recent Impreza concepts—as well as this new XV (Crosstrek) concept. The problem has been much of the visual excitement of those concepts got lost in the translation from concept to production. So we know that Subaru has great design talent; the concepts have proven that. The problem, as I see it, is those in a position to approve design for production don't seem to understand design. Now I'm sure it's a lot more complicated than just that. It involves marketing folks, engineers, as well as those suits that call the shots at FHI. Many of those in decision-making positions just don't seem to get it. However I do have to say that each succeeding generation of Subaru has got better looking. So slowly (very slowly) they are making progress. The problem is, the competition has gotten better too — much better. Hyundai, Kia, Honda and Mazda have been hitting it out of the park when it comes to styling; all the while Subaru has been hitting solid singles along with a few walks. That said I do have a good feeling about this new XV concept. It really does look close to being production-ready. The proportions are right, there is nothing outrageous or impractical here. There are even small non-roll-down (visually distracting, but absolutely necessary) side windows, which I rarely if ever see on concepts. The proof will be in the pudding when the new Impreza debuts at the New York Auto Show later this month. Fingers crossed.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.