2008 Subaru Wrx Sti on 2040-cars

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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Junkyard Gem: 1990 Subaru XT

Back in the 1980s, Subaru decided that the futuristic-looking, gadget-packed Alcyone would go over well in North America, and so the XT became available for the 1985 through model years. They were reasonably popular in California, and I saw this discarded example awaiting its fate in a Los Angeles wrecking yard. Because the boxer engine in the XT was so low, the car could have an extreme wedge-shaped body and a very low coefficient of drag. Inside, an asymmetrical steering wheel, gearshift that looked like it had been torn from the cockpit of a Mitsubishi F2, and Mars Base-style controls made Toyotas and Hondas of the era look staid and sensible. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you adjusted the tilt steering wheel, the instrument cluster moved with it. If you were really serious, you could get an XT with a video-game-style digital instrument cluster. You could get an XT Turbo (with 115 horsepower), or an XT6 (with six cylinders and 145 horsepower). Four-wheel-drive and all-wheel-drive systems were available on some models for some years. This car here is an ordinary front-wheel-drive XT with naturally-aspirated 90-horse four-cylinder. Not a speck of rust, pretty straight, but nobody was willing to save it. Next stop: the crusher! Related Video: Featured Gallery Junked 1990 Subaru XT View 10 Photos Auto News Subaru

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.