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This Subaru BRZ has a snowmobile engine and gets 104 mpg

A hybrid powertrain didn't win the Honda CR-Z numerous fans, but it might be the magic ingredient in making the Subaru BRZ more potent. This is the "Car of the Future" as envisioned by Mississippi State University's Center of Advanced Vehicular Systems – the result of a two-year project, which married a front-mounted 850 cc snowmobile engine with two electric motors powering the rear wheels. The battery pack accounts for 12.7 kWh, which enables the car to go 50 miles on just electric juice. The two-liter boxer engine is no more, but what the car loses in cubic inches it gains in MPG. According to MSU engineers, the re-engineered car gets 104 mpg equivalent, and it only weighs 2,904 lbs: about 60 lbs more than an unmodified Sportshift BRZ. It clocks a 0-60 mph run at around 5.7 seconds, too, which beats a stock automatic BRZ by a second. The electric brain of the car improves the range by calculating optimizing algorithms, based on earlier driving. The guys from MSU's Bagley College of Engineering call this Predictive Engine Control. The most likable thing about this project might be that it's still clothed in a sports car body. Future-proof car designs are often focused on mobility instead of the driver, and choosing a BRZ as the basis shows how there's still room for petrolheads in the future.

2016 Subaru WRX and STI get new safety, tech equipment

The Subaru WRX and STI were just thoroughly revamped, but the Japanese brand has decided to tweak the offerings slightly for the 2016 model year. The changes include some upgraded safety systems, and as a possible blasphemy to fans, a smaller wing is being offered on the STI. The latest versions should hit dealers in the summer, but prices grow slightly. A base WRX is $300 more than last year at at $26,595 (plus $795 destination on all of them), and the cheapest STI is $34,695, a $200 increase. The WRX is undoubtedly fun to drive already, but the Premium and Limited trims now ride on standard 18-inch wheels with summer performance tires. For added in-car entertainment, Subaru is giving all models, including the STI, its 6.2-inch Starlink infotainment system that includes a rearview camera. Vehicles with navigation get a seven-inch version. Driving a WRX might be just a little safer too because Subaru is offering its EyeSight system with adaptive cruise control, pre-collision braking, lane departure warning, and lane keeping assist as an option on the Limited with the CVT. It's packaged with things like the nav system, upgraded radio, keyless start, and steering-responsive foglights for $4,095. The same trim with the six-speed manual gets a similar bundle but replaces some of the safety tech with just blind spot detection and rear cross traffic alert for $3,100. In perhaps the most contentious change, the STI Limited trim is now available with a tiny, trunk lip spoiler as a no-cost option. Seeing the aggressive sedan without the big wing certainly looks odd in photos, and it's still available for buyers who want it. Related Video: April 23, 2015 SUBARU INTRODUCES 2016 WRX® AND WRX STI® MODELS, OFFERING EYESIGHT® DRIVER ASSIST TECHNOLOGY AND SUBARU STARLINK™ INFOTAINMENT EyeSight® Driver Assist Technology, now with Lane Keep Assist, available for WRX with Sport Lineartronic™ transmission Blind Spot Detection, Lane Change Assist and Rear Cross Traffic Alert available for some models Subaru STARLINK™ Multimedia Touch Screen Infotainment in all trim levels Standard 18-inch wheels and summer performance tires on WRX Premium and Limited WRX STI Limited now available with low-profile rear trunk spoiler WRX models begin at $26,595 and WRX STI at $34,695 Cherry Hill, N.J. - Subaru of America, Inc.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.