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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

Everything we know about the Subaru BRZ STI

May 30, 2017: It seems an STI-tuned Subaru BRZ was even closer than we thought. Subaru posted to its official Twitter page a teaser image of the upcoming car. It's a shot of the trunk lid with a big STI logo on the endplates. If that weren't enough confirmation of the car, the tweet included the hashtag "#STI." The only other information given was the date of June 8, 2017, and the promise of more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. May 23, 2017: Spy shots reveal our first look at a new STI-tuned Subaru BRZ, and it will likely come to the US. The reason we say this is that the car was spotted near a Subaru office in Ann Arbor, Michigan. We also know this is an STI badge because we can make out the distinctive logo underneath pieces of tape at the front and back. It features a huge wing that isn't found on any other BRZ, though the body kit appears to be the optional one available on regular models. There aren't any obvious signs of forced induction on the car either. No top-mounted intercooler scoops or front-mounted intercoolers are visible anywhere. We hope Subaru will give this car more power, but we're not optimistic, especially when the last STI-badged BRZ for Japan didn't get any power upgrades. April 1, 2015: Subaru reveals an amazing STI-tuned BRZ concept. Like the Subaru BRZ tS by STI, this STI Performance Concept has a huge rear wing, and subtle, functional-looking aerodynamic parts. Most importantly for BRZ fans, it also has a more powerful engine. Under the hood is a turbocharged 2.0-liter flat-four used by the GT300-class race car. It makes about 300 horsepower and 330 pound-feet of torque. However, Subaru said that it's unlikely a turbocharged model like this will come out soon. We expect that Subaru will first launch a tS-style BRZ in the near future, and possibly introduce a turbocharged BRZ variant with a new generation of the car. Subaru STI Performance Concept | 2015 NYIAS View 24 Photos April 19, 2013: Subaru announces the first STI-tuned BRZ, and it's not quite what we were hoping for. It's called the Subaru BRZ tS, and it has the same naturally aspirated engine, and thus, the same amount of horsepower. It's furnished with suspension upgrades, Brembo brakes, a front spoiler, and on the GT model, a big rear wing. Only 500 units will be made - and they're all for Japan. View 27 Photos