2007 Subaru Impreza Wrx Sedan on 2040-cars

Auto blog

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru mulls motorsports return, nixes small CUV plans

The Subaru WRX STI breaking the automotive lap record at the Isle of Man might be just the beginning of the headlines trumpeting a Subaru racecar. According to the latest rumors, the Japanese brand is looking at taking motorsports more seriously in the future. That could possibly even mean endurance racing at Le Mans.
According to Auto Express, the brand is mulling a greater participation in motorsport, but the big question is where. The World Rally Championship isn't a certainty because it now favors smaller cars like the Volkswagen Polo. Subaru still competes in series like Rally America and Global Rallycross, but there are bigger stages to play on.
What's interesting, is that this commitment to motorsports comes right as the automaker is denying plans to build a small CUV for its passenger car lineup. According to Auto Express, the company has no intention of developing a crossover smaller than the current XV Crosstrek. Even if the sales are there, it would just cost too much to develop. In the US, at least, the XV is doing great with sales up 42 percent in July.

Is the Subaru BRZ STI being teased really only a tS version?

Teaser images of a purported Subaru BRZ STI were uncovered last night and sent the internet into a collective state of hysterics. That's not hugely surprising, though, considering the reverence that the BRZ, along with its fraternal twins, the Scion FR-S and Toyota GT86, have garnered from the automotive media. The sole sticking point, really, has been its mere 200 horsepower. People have been chomping at the bit over a higher output version of the sublime rear driver.
Those same people may be in for a disappointment, though. See, the BRZ STI that was teased last night might not be a real STI. Instead, it's looking like it might be a BRZ tS. According to 7Tune.com, the timing of the photos posted on Subaru's website lined up with Subaru's 86 Festival at Fuji Speedway, where the Subaru BRZ tS debuted. Despite wearing STI badges, the tS isn't the full-tilt STI model we've been hoping for. Instead, you can think of the relationship between tS models and STI models as sort of like the difference between a BMW 3 Series M Sport and a BMW M3.
Certainly, the speccing of the tS supports that idea. The engine of the BRZ remains untouched in both tS models, which is one of the primary things we expect a full-bore STI to address. A number of interior and exterior styling items have been added, along with Bilstein suspension pieces and six-pot Brembo brakes. The tS sports two different trim levels, with the higher end using Recaro seats, black alloy wheels, and a carbon-fiber rear spoiler. The base tS features silver wheels, standard seats, and all the same suspension and brake upgrades. Adding fuel to the fire that these are not the true STI models is the limited production run - Subaru will only build 750 tS cars.