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Subaru skips the Super Bowl, brings back the driving dogs
Sun, Jan 31 2016Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.
2017 Subaru BRZ gets more power, optional Performance Pack
Fri, May 27 2016Most of the recent action with Toyobaru sports cars has centered around the Toyota side, which saw the Scion FR-S replaced by the updated and rebranded 2017 Toyota 86 for our market. Now, Subaru's version of the rear-drive coupe is getting a similar set of updates. It gets to keep its name, though. Like its Toyota-badged twin, the BRZ sees some engine updates – changes to the shared 2.0-liter, flat-four's internals are aimed at reducing friction. A new aluminum intake and a redesigned exhaust bump output up from 200 horsepower and 151 pound-feet of torque to 205 ponies and 156 lb-ft on manual-transmission models. To go along with that, the manual's final-drive ratio has been changed from 4.1:1 to 4.3:1, so there should be an improvement in acceleration. (Incidentally, this must have been Toyota meant when it said the 86 gets different manual gear ratios for 2017.) It's not the turbocharged engine some have been craving, but we can all agree that a little extra output is better than none. Those paying for the automatic transmission are left out, though. The Subaru has also gotten a small set of suspension updates. There are new springs and dampers, a larger rear sway bar, and some adjustments to structural braces to increase rigidity, so nothing too dramatic. Subaru has reprogrammed the stability-control system to allow drivers more freedom, which has led to a showy rebranding of the Sport mode to a new Track setting. A new option is the Performance Package, which includes Brembo brakes with upsized rotors fore and aft, new Sachs-branded shocks, and black 17-inch wheels. The Performance Pack is only available on Limited models with a manual transmission, further strengthening the argument against the auto. The Performance Pack also helps differentiate the Subie from its Toyota pal, as those items aren't available on the 86. There are some subtle aesthetic changes too, similar to those on the 86. (Noticing a pattern?) Subaru restyled the front and rear fascias, and added LED lamps at all four corners. Limited models come with a new 4.2-inch LCD display that sits to the right of the tachometer; in addition to mechanical info like oil temp, water temp, and battery voltage, it can show a G meter, a steering-angle indicator, gas/brake meters, and a stopwatch. The 2017 BRZ Premium and Limited will hit dealers in September. You'll have to wait until winter of 2017 to get your hands on a car equipped with the Performance Pack.
Subaru Impreza Sport Hybrid launches in Japan
Fri, Jun 19 2015Subaru is adding the Impreza Sport Hybrid to its lineup, but it's exclusive to the Japanese market for the moment. The latest Impreza variant is rated at 48 miles per gallon on the Japanese testing cycle, and it joins the XV Crosstrek as the only hybrids in Subaru's lineup. The brand doesn't currently list overall horsepower or torque specs for the new model. However, given that they share a 2.0-liter boxer four-cylinder engine, CVT, all-wheel drive, and battery packs mounted under the rear cargo floor, figures similar to the Crosstrek hybrid's 160 hp and 163 lb-ft of torque seem likely. Subaru's EyeSight system is standard on all models of the hybrid Impreza, and the tech is programmed to work with the adaptive cruise control to eke out the best fuel economy possible while driving. There are also some styling tweaks, including updates to the lower air dam, revised side sills, a roof spoiler, and LED taillights. Don't get too excited about parking an Impreza Sport Hybrid in your garage any time soon, though. Subaru of America's Jessica Tullman told Autoblog, "At this point, there are no plans to bring it here." The model goes on sale in Japan on July 10 with a starting price of the equivalent of about $18,900, before the country's consumption tax. A higher trim S model with an upgraded interior goes for around $19,900. Subaru Launches "Impreza Sport Hybrid" in Japan Tokyo, June 19, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will launch an "Impreza Sport Hybrid" on July 10, 2015, through Subaru dealerships in Japan. The new Impreza Sport Hybrid is the second fun-to-drive hybrid from Subaru, following on from the Subaru XV Hybrid launched in 2013. The motor assist function offers smooth, linear acceleration, which is teamed with sharp, sporty handling to bring out the distinctive enjoyment of driving a hybrid model while achieving fuel economy of just 20.4 km/liter (JC08 mode).*1 Designed to make optimum use of the low center of gravity and superior weight balance that characterize Subaru's unique Symmetrical All-Wheel Drive (AWD) layout, the electric motor and high-voltage batteries of the hybrid version are positioned for superb driveability. The hybrid model further enhances the appeal of the Impreza Sport lineup by embracing Subaru design values to achieve its own sporty, top-quality exterior look and a refined, up-to-the-minute interior style.