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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Forgotten 1990s Subaru showroom is still full of new ghost Imprezas

Every now and then, stories and photos surface of car dealerships simply forgotten by time. Sometimes it's due to the dealer in question ceasing trading, for one reason or another, sometimes it's because of political tensions in the area — like with the Cypriot Toyota dealership which still has 1970s J-tin laying dormant, ravaged by opportunistic parts hunters. Years ago, photos appeared of a complete, 150-car, zero-miles Chrysler Neon shipment in Singapore. And no matter what the backstory, it's always fascinating to see completely everyday cars remaining undriven for decades, as if they were frozen in time while the world revolved around them. How about these as-new, unregistered, first generation Subaru Imprezas? Somewhere on the island of Malta in the Mediterranean, as reported by CarsAddition.com, there's a forgotten Subaru dealership with new mid-1990s stock still on the showroom floor. Judging by the unpainted bumpers and steel wheels, the right-hand-drive cars on display are absolute base spec, with likely the 90-horsepower 1.6 flat-four powering just their front wheels. They are almost all white, which adds to the appliance appearance. A couple Justy 4WD hatchbacks keep the Impreza saloons and wagons company, along with some Kei car vans and pickups. But the star of the showroom is the still-dazzling, late-'80s XT Turbo 4WD coupe, which has probably had been there originally to draw attention. It still does, and it's likely barely used. There are Subaru posters on the walls, all faded to blue, depicting Subaru's rally program and Leone/Loyale models which were originally replaced by the rounder Impreza in 1992. It's likely that all other base-model, first-generation Imprezas ever made have faced a quarter of a century of careless use, dents and rust. They were no fancier than a similarly priced Corolla, and it's unlikely any others have been preserved in a condition anywhere near these. Were the dealership owner ever to sell these, they would need complete overhauling after sitting for 25 years with their factory liquids and lubricants, but something tells me they won't leave the place anytime soon. It's unclear what the story behind this seemingly forgotten dealership is. CarsAddiction.com, the source for these photos, says it's probably due to a competing Maltese Subaru dealer upstaging this one, and the cars' era places them in the time of the 1990s economic downturn, which might have thrown a spanner in the works for this "Fuji" dealer.

2019 Subaru Impreza price goes up by $100

The 2019 Subaru Impreza is going to cost you an extra Benjamin. Pricing was announced for both the Impreza Sedan and 5-door hatchback model, which were redesigned for the 2017 model year. The base 2.0i sedan with a five-speed manual transmission starts at $19,480, including destination, while the comparable 5-door is a bit more at $19,980. Opting for the CVT costs an extra $1,000. These prices are up $100 from 2018. A marginal uptick in cost isn't the only update for the 2019 Impreza, however. The base model can now be equipped with Subaru's EyeSight Driver Assist Technology suite for a perfectly reasonable $845 given that it comes with adaptive cruise control, automatic pre-collision braking, lane-departure warning and lane keeping. EyeSight is also now standard on the Impreza Limited trim. Note, though, that EyeSight is still unavailable with manual transmission-equipped Imprezas. The range-topping Limited trim also comes standard with a pair of new safety features: reverse automatic braking and automatic high beams. The Impreza Premium trim now comes standard with an upgraded Subaru Starlink 6.5-inch touchscreen that includes HD and satellite radios, two USB ports for rear passengers and a CD player (yay, save the CD's!). Black alloy wheels are also now included on the Premium. Finally, the Impreza Sport gains an STI short-throw shifter when, quite obviously, it's equipped with the manual. The full pricing breakdown, all including destination can be found below. The 2019 Subaru Impreza arrives in dealers "this summer," which we can only assume means if it's not on dealer lots already, it will be very soon. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Subaru Impreza Image Credit: Subaru Subaru Hatchback Sedan eyesight