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Subaru recalling almost 634,000* CUVs, sedans for possible puddle light short

The National Highway Traffic Safety Administration announced a massive recall campaign today for some of the more popular Subaru models due to defective puddle lights that could short out and possibly lead to smoke and/or fire.
(*)While the recall notice lists a total of 633,842 Forester, Legacy, Outback and Tribeca models from various model years, Automotive News is reporting that there are only 53,999 units actually equipped with the defective lights, but Subaru is having to make the massive recall since it is unable identify which vehicles have the lights.
The problem with the 2009 through 2012 Forester, 2006 through 2012 Tribeca and the 2010 through 2011 Legacy and Outback is that the puddle lights mounted under the door mirrors can collect water or moisture, which can lead to the short. To fix the problem, Subaru is adding an extra fuse to the wiring harness as a part of the recall that will go into effect next month. For Forester owners, this is the second major recall in less than a year following the 275,000 units that were afflicted with faulty rear seatbelts.

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.