2004 Subaru Impreza Wrx Sti Java Black Built Motor on 2040-cars

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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

We race a 2019 Subaru WRX STI up the Shelsley Walsh Hill Climb

SHELSLEY WALSH, U.K. — Keep your foot down, I tell myself. Easier said than done in a 2019 Subaru WRX STI on the narrow and treacherous Shelsley Walsh Hill Climb. Right away, thereÂ’s a very hairy fast left sweeper the STI takes in third gear, leading into another left that requires even more bravery: lifting just before entry without braking. The STIÂ’s all-wheel drive helps to pull us up and out of the corner, on the way to the fast straightaway up a steep hill. Abrupt berms, vegetation and walls line the right side, while the left has a poor excuse for a guardrail and a long drop past that. The road itself is extremely narrow – only big enough for one STI at a time – but smooth, picturesque. The prototypical meandering British B-road. An obligatory herd of sheep mill about in the distance partway up the hill, and a few cows watch the STI careen over the finish line.  This is the essence of the British hillclimb, an archaic form of motorsport that has survived to this day. In this pastoral setting, Shelsley Walsh happens to be the oldest continuously running (well, save a break for two world wars) hill climb event in the world, with the first official event being held August 12, 1905. It is, like many British hillclimb courses, almost comically short – just over half a mile, so thereÂ’s not much to memorize. Cars from the early 1900s (when it was still paved with stone) struggled to even make it to the top. Part of that struggle can be attributed to the rule that you must race with a full car of passengers, no less than the number of seats available. Besides that, cars just werenÂ’t very powerful back then, and Shelsley is a steep course. It peaks at a 16 percent grade. The course record belongs to a Gould GR55 NME open-wheel single-seater racecar at just 22.58 seconds. I managed to break into the mid 37s for my fastest run in the STI, but there was still a fair bit of time to be had in the course. Car preservation was much more important than chasing lap records — it was an hour drive back to our lodging that night, and the STI was our ride. There were two flavors of Subarus available to us for the hillclimb, and motoring around the British countryside after. One was the regular WRX STI, and the other was the shockingly expensive (and limited to 500 examples, long sold by now) Type RA. All the minor tweaks and upgrades made a tiny, tangible difference in my hill climb times.

Subaru BRZ gets updates, limited-edition Series.Blue model for 2015

The popular complaint about the Subaru BRZ is that its 200-horsepower, 2.0-liter-boxer engine is underpowered compared to other, modern sports coupes. Subaru isn't doing anything to address that for the 2015 model year BRZ, but the company does have some aesthetic upgrades ready for its rear-wheel-drive two-door and a limited-edition version with a more aggressive body.
The big news for the 2015 BRZ is the Series.Blue Special Edition (pictured above) that is limited to 1,000 units for the US with 500 of them in the brand's famous WR Blue Pearl and the other 500 in Crystal White Pearl. Mechanically, the special models are unchanged with the 2.0-liter boxer engine and a six-speed manual, but they wear an exclusive, black, STI-branded body kit that includes a new lower-lip front spoiler, rear spoiler, side sills and underbody panels. Subaru claims the whole setup increases front downforce and decreases the car's coefficient of drag from 0.28 to 0.27. To match the new kit, the limited-edition cars feature black, 17-inch wheels from STI with contrasting red brake calipers hiding behind them. The interior sees nearly as many changes as the outside with black and blue leather sport seats with blue stitching, and a similar motif for the steering wheel, shift boot, parking brake and kneepads. The illuminated engine start button gets an STI logo, as well. The Series.Blue arrives at dealers in July for $30,285, after the $795 destination charge.
The rest of the BRZ lineup isn't left out and has some minor upgrades of its own, with revised damper settings, stainless steel exhaust tips, a body-color shark fin antenna and a simulated carbon fiber dashboard panel - similar to the upgrades found on the 2015 Scion FR-S. Two new colors are available - Ice Silver Metallic and Crystal White Pearl. Prices are up $100 across the board for 2015. After destination, the Premium trim is $26,490; the Limited is $28,490; the Limited with an automatic transmission is $29,590. The 2015 models hit dealers this summer. Scroll down to read the full announcement.