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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Junkyard Gem: 1990 Subaru XT

Back in the 1980s, Subaru decided that the futuristic-looking, gadget-packed Alcyone would go over well in North America, and so the XT became available for the 1985 through model years. They were reasonably popular in California, and I saw this discarded example awaiting its fate in a Los Angeles wrecking yard. Because the boxer engine in the XT was so low, the car could have an extreme wedge-shaped body and a very low coefficient of drag. Inside, an asymmetrical steering wheel, gearshift that looked like it had been torn from the cockpit of a Mitsubishi F2, and Mars Base-style controls made Toyotas and Hondas of the era look staid and sensible. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. When you adjusted the tilt steering wheel, the instrument cluster moved with it. If you were really serious, you could get an XT with a video-game-style digital instrument cluster. You could get an XT Turbo (with 115 horsepower), or an XT6 (with six cylinders and 145 horsepower). Four-wheel-drive and all-wheel-drive systems were available on some models for some years. This car here is an ordinary front-wheel-drive XT with naturally-aspirated 90-horse four-cylinder. Not a speck of rust, pretty straight, but nobody was willing to save it. Next stop: the crusher! Related Video: Featured Gallery Junked 1990 Subaru XT View 10 Photos Auto News Subaru

What grownups drive (fast) | 2017 Subaru Forester 2.0XT Touring Review

If you look at the 2017 Forester XT Touring and don't notice the changes compared to the 2016 model, we won't blame you. They're subtle. The naturally aspirated models get a new front bumper that matches the surrounding body color, but the turbo model we drove still has the black gap in the middle. The grille gives up the wide mesh look for a pattern that subtly accentuates the Pleiades badge. Look into the updated Forester's eyes, though, and you might see a new spark of beauty, with a redesign that prominently features a surrounding strip of LEDs. There's also a new color; our test vehicle came in the new-for-2017 Sepia Bronze Metallic paint, a tasteful brown(-ish) that might let you get away with going longer between washes. On the inside, this Forester had the new Saddle Brown leather interior exclusive to the Touring trim. It's the rich sort of brown that reminds one of a rustic but well-appointed hunting lodge, where one would expect to catch a whiff of pipe tobacco and whiskey. It just smelled like a normal car, though, at least before we got in it. Touring spec also offers up a heated steering wheel and seats, the automotive equivalent to a chair in front of the fireplace. Most touch points are attended to with sturdy-feeling materials, and the most important one – the wheel­ – feels grippy and comfortable without being overwrought. The front seats are firm but comfortable, with an upright seating position. They're a bit reminiscent of those moderately expensive high-back office chairs, except in this case, the office rolls around with the seat. Sitting behind them isn't bad, either, as they're shaped in a way that carves out extra room for the knees. The door openings are large enough to make ingress and egress an easy task, which is a merciful thing, especially when wrestling a car seat into the back. As for our own rear-facing kid carrier, it fits in the Forester just fine, but, when clipped in the passenger side, means the front occupant is just one click closer to the dash than they'd be ideally. Their knees won't be crunched into the glove box, though (that's a position some of us have learned to live with in other cars with a rear-facing car seat installed). The view from the driver's seat is exceptional. Tall, wide windows let you keep track of everything that's going on around you. They also bring in a lot of light, and piloting the Forester is a bit like driving a greenhouse on wheels.