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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

2018 Subaru WRX Drivers' Notes | Turbo traditionalist

Editor-in-Chief Greg Migliore: The Subaru Impreza WRX is one of my favorite enthusiast sedans. It's invigorating, just a bit raw and makes you want to drive it more and more. Our tester has subtle blue paint and aggressive black wheels, which strike the right tone. It's sporty without being stupid. Inside is black leather, red stitching, and plastics that are decent, or at least non-offensive. Good looking car, overall. I was excited for my one-night stint in the WRX. I blitzed home, dashing in and out of traffic in the lower gears. This thing is like a hovercraft, and with the windows down and the engine growling and buzzing, I made record time. The steering is tight, the clutch engagement is heavy, and the brakes have just the right amount of pedal depth. I felt focused and in control. I've always felt the WRX is the right Impreza for me. The STI is awesome, but unusable for many everyday driving experiences. I could live with the WRX longterm, and love it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: If you've ever lamented that turbo cars don't feel like turbo cars anymore, you should check out a WRX. Its 2.0-liter turbocharged flat-four definitely takes a page from the peaky boosted beasts of the past. Driven at low rpms and gently enough that boost still builds, the turbo is laggy and takes a while to hit peak boost. This means that in mild driving, you'll be just shy of the speed limit when the turbo whacks you in the back, and you'll have to jump back off the accelerator just a moment later. But the rush of the turbo kicking in is still pretty entertaining, and a unique feeling that has been engineered out of a lot of other turbo cars. If you drive the WRX hard, though, the turbo engine becomes much easier to work with. The lag disappears, and the turbo spools right up. But you do have to be running the boxer right up close to redline to keep it responsive. These characteristics aren't something I personally enjoy. But the way the rest of the WRX drives is spot on for me. The steering is weighted nicely, and the car is very responsive. It also feels quite neutral, much more so than even good front-drive and front-biased all-wheel-drive cars. There's a bit of lean, but the chassis is always composed and communicative. And the benefit of the slightly roll-y suspension is that the WRX has impressive ride quality.