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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2015 Subaru Legacy to start at $21,695*

Subaru unveiled the 2015 Legacy at this year's Chicago Auto Show, and while the company was happy to tell us all about its new platform and features, it kept pricing a secret until now. The new all-wheel drive sedan arrives at dealers this summer with a starting price of $22,490, which includes its $795 destination charge, a $400 increase over last year's model with the CVT.
The Legacy takes advantage of a slightly larger, new platform, which Subaru claims is quieter. The 2.5-liter boxer-four-cylinder and 3.6-liter flat-six engines are carried over from the previous generation, but they see slight boosts in fuel economy. All models also now come standard with a CVT, and, of course, Subaru's Symmetrical All-Wheel Drive.
The range starts with the basic 2.5i trim at $22,490 that comes standard with more airbags than before and a 6.2-inch infotainment system with Bluetooth and iPod integration. The $24,290 2.5i Premium trim really improves things with standard dual-zone climate control, power driver's seat, leather-wrapped steering wheel, a 7-inch infotainment system and more. For $27,290, the 2.5i Limited adds a leather interior, 18-inch wheels, a Harmon/Kardon stereo, heated rear seats, fog lights, wood grain trim and more. A top-spec Legacy 3.6R Limited goes for $30,390 and comes with standard HID low beams.

Subaru previews rally-ready WRX STI for Global RallyCross

Subaru's long and distinguished history in the world of rallying is about to get another chapter, as it's set to field a team in the Global RallyCross Championship. The car? The all-new WRX STI.
Yes, Subaru will be fielding a GRC challenger, with drivers Bucky Lasek and Sverre Isachsen at the helm. This particular car was teased earlier this week, and is a preview of the eventual GRC model which will launch this fall. The race-ready STI boasts a custom widebody kit with a carbon-fiber rear wing. The roof scoop and the mirrors are also made of carbon fiber, while the wheels are provided by Method. As with all GRC contenders this year, the WRX STI is shod in Yokohama spec rubber. It's not clear what sort of engine sits under the scooped hood, although we imagine we'll find out before the season kicks off in a few months.
Perhaps even more exciting is word that Subaru will also prepare a version of the WRX STI for stage rallies, with Travis Pastrana and David Higgins fielding the new car in the Rally America Championship. That car should arrive later this year.