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Check out the 2017 Subaru Impreza live from New York

We just attended the reveal of the 2017 Subaru Impreza. While we don't have any more details ... yet, we do have live photos and video of the car to tide you over. Subaru will unveil its brand-new 2017 Impreza sedan and hatchback at the New York Auto Show on March 23. The reveal will finally tell us whether the company's designers will bring the sharp styling from its concepts to the road. From what we can see in this teaser, though, the production car won't be quite as forward thinking as we'd like. View 11 Photos Subaru has released a single teaser image of the front end, and we can already see that the headlights look like fairly conventional units. In the conceptual models, LED running lights came to a sharp point that drew the eye to the grille. It was certainly a more interesting design than in this photo. The new Imprezas are the first models to use the Subaru Global Platform, which underpins all the company's upcoming models. It's 70- to 100-percent more rigid than the current chassis and has a 40-percent increase in impact energy absorption. A lower center of gravity and reduced body roll should improve the handling. Subaru also promises the 2017 Imprezas have a more spacious interior and upgraded in-car tech. Subaru's concepts made the new Impreza look exciting, and we still hope some of that translates to production. The hatchback arrived first wearing silver at the Tokyo Motor Show. A red sedan then added a trunk to the honed shape at the LA Auto Show about a month later. Related Video: 2017 SUBARU IMPREZA TO DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW ? Reveal on March 23, 2016 ? Completely redesigned for 2017 ? Sedan and 5-door to debut March 10, 2016 – Cherry Hill, N.J. – Subaru of America, Inc. announced today that the all-new 2017 Impreza will debut at the 2016 New York International Auto Show on March 23, 2016. The Impreza has been completely redesigned inside and out, from upgraded in-car technology and a more spacious interior to its sleek new body design. The updated model will include signature Subaru features such as Symmetrical All-Wheel Drive and award-winning safety technology. Both the sedan and 5-door model will be unveiled at the press conference scheduled for 12:20 p.m. ET on March 23, 2016 at the Subaru display following a speech by Fuji Heavy Industries president & CEO, Yasuyuki Yoshinaga. About Subaru of America, Inc. Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.

8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.