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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Watch a Subaru BRZ nail world-record tightest 360 spin

How much space do you need to execute a full 360? Less than two car lengths, as it turns out. But you'd need to be someone like Alastair Moffatt to pull it off. The British stunt driver added another Guinness-certified world record at the Autosport International show in Birmingham, England, the other day when he executed a complete 360-degree turn in just 21.3 feet. 14 of those feet were taken by the Subaru BRZ he drove to accomplish the feat – naturally with the ABS and traction control disengaged. That left just 7.4 feet (2.25 meters) of clearance to flip the car all the way around, which bagged him the record for the world's tightest 360-degree spin that previously stood at 8.2 feet (2.5 meters). He didn't manage the feat just once: after extensive practicing, Moffatt performed the stunt in front of a cheering crowd, and then repeated it under tightly controlled conditions for the record adjudicators. This isn't the first such world-record stunt that Moffatt has pulled off, either. He previously scored the records for the tightest parallel parking job and for the same in reverse. Watch him accomplish his latest in the video above. SUBARU BRZ GETS IN A SPIN FOR GUINNESS WORLD RECORD - Rear-wheel drive Subaru BRZ sets new world record for tightest 360° spin - Stunt driver Alastair Moffatt secures record at 2016 Autosport Show Subaru has again demonstrated the agility and precision handling prowess of its rear-wheel drive BRZ sportscar by securing the Guinness World Record for the 'Tightest 360° spin'. The record was secured at the Autosport International Show over the weekend, with the BRZ in capable hands of former world record holder Alastair Moffat. Stunt-driver ace Alastair Moffatt broke the previous 2.5-metre Guinness World Record, which was achieved in 2014, by flicking the BRZ into a 360° spin between two obstacles in Autosport International's Live Action Arena. Moffatt has previous experience setting daring Guinness World Records, including 'Tightest Reverse Parallel Park' and 'Tightest Parallel Park', the latter established at the 2015 Autosport show. The 4.24-metre-long Subaru BRZ is renowned for its low centre of gravity – lower than many high-end supercars – and naturally-aspirated 2.0-litre 'Boxer' engine, making the BRZ one of the most exciting and engaging cars on the road In order for Alastair to have maximise control over the car throughout the manoeuvre, the traction control was switched off and ABS disengaged.