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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Subaru Viziv 2 presages Tribeca replacement with diesel hybrid tech

Subaru is in the middle of a new product bonanza. It has recent replacements for the Impreza and Forester at dealers, and soon we're getting the WRX, Legacy and if rumors are right the new Outback as well. Now, there are rumblings that there could be two more models from the Japanese brand on the way with styling inspired by the Viziv 2 concept from the Geneva Motor Show.
According to a company insider speaking with Motor Trend, the crossover concept shows the way for the brand's future design language. The shape would be used on a smaller CUV that is still being kept quite secret, and a second, larger one that would replace the recently axed Tribeca. The bigger model is the first priority and is planned as a new technology showcase.
It's rumored to use a turbodiesel, four-cylinder boxer engine that would be boosted with one electric motor on the front axle and two at the rear, with a plug-in hybrid system sourced from Toyota. It should provide a great mix of torque and fuel economy. A smaller flat-six engine would be a second powertrain option. Though the Viziv 2 concept only seats four, the production version would probably offer three rows.

Autoblog goes on an African safari, Subaru-Style

... And Learns To Love The Ostrich
Subaru may be the ostrich of the Japanese auto industry.
When one thinks of a safari, they naturally draw pictures in their mind's eye of wild animals, like lions, elephants and giraffes. I'm no different, and it was with visions of long telephoto lenses over vast runes and dunes that I embarked on a 19-hour plane ride from Phoenix, Arizona to Plettenberg Bay in South Africa, camera gear in tow.