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Subaru WRX STI S207 limited to 400 units in Japan only

Japanese Subaru fans are getting quite a treat in time for Halloween. The brand is unveiling the WRX STI S207 edition at the Tokyo Motor Show. Unfortunately for brand devotees elsewhere, the market-exclusive, high-performance model is limited to just 400 units there. For such a small run of cars, the folks at Subaru Tecnica International are adding quite a bit to take the STI's performance to new heights. Among the upgrades, the 2.0-liter, turbocharged boxer now makes 323 horsepower and 318 pound-feet of torque – a healthy jump compared to 305 hp and 290 lb-ft from the 2.5-liter engine in the US-market version. Beyond the extra power, the sedan also wears a load of parts to improve chassis stiffness and a DampMatic II adjustable front suspension from Bilstein. Styling sees some slight tweaks with a red-outlined mesh grille, chin spoiler, 19-inch BBS wheels, and a redesigned rear bumper. Inside, the front passengers are held tight in leather-trimmed Recaro seats. If the 400 units aren't exclusive enough, Subaru technically breaks the S207 into three special editions. A planned run of 200 units will feature the NBR Challenge Package that's inspired by the company's class victory in the 2015 Nurburgring 24 Hours. It adds a carbon fiber rear spoiler, black wheels, red seatbelts, and an Ultrasuede-covered steering wheel. A hundred of those are the NBR Challenge Package Yellow Edition that come exclusively in Sunrise Yellow with black-painted door mirrors and side sills. Depending on the version, prices before Japan's consumption tax would be between $46,050 and $48,950 at current exchange rates. Related Video: STI Releases "S207" Limited-Edition "WRX STI" in Japan October 28, 2015 Tokyo, October 28, 2015 – Subaru Tecnica International (STI),*1 the motorsports division of Fuji Heavy Industries, will launch a limited-edition model based on the "WRX STI" on December 1, 2015. Just 400 units of the model, dubbed the "S207", will be available. Taking the WRX STI as its base, this complete car from STI features exclusive engine and suspension tuning as well as distinctive interior and exterior design. Embracing the STI concept of offering the ultimate in road driving, the S207 stands at the pinnacle of the STI complete car lineup and aims to be the world's most enjoyable vehicle, providing a feel-good experience to all those who travel in it regardless of road conditions and enhancing driver skill. Special engine tuning boosts maximum power output to 328 PS.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Impreza 5-door concept headlines Subaru's Tokyo lineup

Subaru is planning a whole raft of new debuts for the upcoming Tokyo Motor Show. One of them we've already seen in the updated Forester crossover. But that's just the tip of the proverbial iceberg when it comes to Fuji Heavy Industries' plans for the Japanese expo. Leading the lineup will be two brand-new concepts. Subaru will be showcasing a conceptual preview of the next-generation Impreza. The five-door hatchback is so far only being shown in sleek and shapely design renderings, so we'll have to wait as the show approaches to see more. But from what little we can see so far, the hatchback looks promising. Along with the Impreza is the hybrid Viziv Future concept, which builds on previous Viziv design studies in a crossover form that just might preview the upcoming replacement for the Tribeca. The sporty crossover concept is rendered in a muscular-looking take on typical Subaru style, in white with metallic and orange accents inside and out. A full glass sunroof lets the light into the thoroughly modern cockpit, with a large dashboard monitor and four individual bucket seats accessed by conventional front doors and what look like van-like, pillar-less sliding rear door like you might see on a Ford B-Max. The concept is fitted with a bike rack, automated driving is provided by the next-generation EyeSight system, and motivation comes from a turbocharged hybrid setup. This being a Subaru, it naturally features all-wheel traction, but it's provided through the road thanks to the electric motor on the rear axle. Other features of the Subaru pavilion in Tokyo include a luxed-up version of the WRX S4 dubbed SporVita, with an Italian leather interior. Other interior trim, 18-inch wheels, and a raft of otherwise optional equipment comes part of the package which will also bee seen on the Legacy. There'll be a few more new debuts – including new versions of the XV, Levorg, and WRX STI S207 – to be revealed later this month, along with the BRZ GT300 that Subaru fields in the Super GT series. Related Video: Subaru Exhibition Outline of the 44th Tokyo Motor Show 2015 October 7, 2015 Tokyo, October 7, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will unveil two new concept cars at the 44th Tokyo Motor Show 2015 (Press Days: October 28 and 29; General Public: October 30 to November 8).