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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru WRX and STI meet at the dyno with interesting results

Road and Track recently put the 2015 Subaru WRX and the 2015 WRX STI through a battery of dyno tests to find out not only how much difference there is between their two engines, but what kind of differences there are. The WRX gets the company's new FA20 2.0-liter boxer four-cylinder engine with features like a twin-scroll turbocharger, direct injection and variable valve timing on its two cams. The WRX STI stands pat with the older EJ-Series motor, meaning a 2.5-liter boxer four-cylinder with port fuel injection and carryover turbo lag. Subaru pegs the $26,295 WRX at 268 horsepower, 258 pound-feet of torque and an "extremely conservative" 0-60 mile per hour time of 5.4 seconds. The $34,495 STI clocks in at 305 hp and 290 lb-ft with a 0-60 mph time of 5.1 seconds. Ok, fight.
R&T's dyno runs sussed power numbers at the wheel of 223 hp and 245 lb-ft for the WRX, 247 hp and 243 lb-ft for the STI, then went on to demonstrate in numbers what everyone knew: that the WRX consistently puts out more of its torque earlier than the STI and achieves full boost almost three seconds quicker. On the other hand, on the track, the STI was also shown to have a conservative official 0-60 mph time, stopping the timer at 4.8 seconds compared to the WRX's 5.2 seconds.
The mag says it has comprehensive results coming from its "complete battery of tests," but for now, you can scrutinize their dyno charts and let the battle continue about which one you'd rather put your money down for.

Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.