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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Racey Subaru BRZ spied on New York Auto Show floor [UPDATE]

UPDATE: Subaru had the same BRZ out on the show stand this morning, so we added a full gallery. Turns out the car is called Subaru STI Performance Concept... full info available later this afternoon. Subaru is doing something very interesting with the BRZ at the New York Auto Show. Unfortunately, actual details about it are nonexistent at this point, but a user with the screenname The359 posted these two photos from the floor of the event on the FT86 Club forums, by way of an Instagram page. This BRZ appears to get a pretty thorough makeover with big, L-shaped LED running lights on the edges of the more aggressive front air dam, widened fenders and a rather nicely integrated hood bulge, which suggests the possibility of a more powerful engine underneath. The profile photo provides an even better look at the body kit, and it's practically impossible to miss the massive wing at the back that should keep the coupe sticking to the ground. In all, it bears a striking resemblance to the Subaru BRZ Concept STI that was shown at Los Angeles way back in 2011. It's not currently clear whether this is just a high performance concept to tease us, or the more powerful BRZ that many people are looking for. Regardless, the car definitely piques our interest. Related Video:

2015 Subaru WRX STI goes for the gold [w/video]

If the all-new 2015 Subaru WRX has taken a good thing and made it great, then this should be, well, greater. Meet the range-topping WRX STI, packing more power, a decidedly more aggressive suspension tune, beefier looks, a giant wing and (woo!) gold wheels.
Those spiffy BBS wheels and WRC rally-ready matching WR Blue paint won't necessarily be around forever, though - Subaru is offering this package (along with unique interior trim) on the STI Launch Edition, limited to just 1,000 units. And cool as it may look, there's far more to love about the new STI package.
Power comes from a 2.5-liter turbocharged boxer four-cylinder engine, sending 305 horsepower and 290 pound-feet of torque to all four wheels via a six-speed manual transmission. (Launch Edition models even get a short-throw shift kit, which will likely be available as a dealer-installed accessory thereafter). Unlike the standard WRX, a do-it-yourself 'box will be the only transmission available. Subaru is employing its new - *ahem* - Multi-Mode Driver Controlled Center Differential version of the Symmetrical All-Wheel Drive, which, in addition to a standard 41/59 torque split, uses things like torque vectoring, and, when put in manual mode, allows the driver to select one of six center differential locking levels. In other words, the STI should be incredibly sharp on the road - sharper than ever before.