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What it’s like to blast up the Goodwood rally stage in a Subaru rally car

Chichester, U.K. — “YouÂ’re not supposed to drive at the marshal,” quipped a young woman dressed head-to-toe in the official Goodwood Festival of Speed white marshalÂ’s uniform. She smiled wryly at 17-year-old Oliver Solberg in the driverÂ’s seat, only half-joking about his rather enthusiastic approach to the starting line. I sat pinned into the Subaru WRX STIÂ’s Recaro bucket seat on my side, mentally preparing myself for the madness that was to come. Solberg waits for the go ahead to launch, then he begins stabbing the accelerator pedal aggressively. Brap, brap, brap – the acrid smell of burning rubber fills the cabin as the Subaru zings to the first corner. The car leans as Solberg flicks it in — itÂ’s tricky as the pavement transitions to gravel mid-corner, so grip is hard to come by here. The abused hay bales on the outside of the corner attest to that. Before we started off, Solberg told me the tires were too warm from previous runs. “I wonÂ’t be able to push,” Solberg said matter of fact-like. Taking it easy isnÂ’t a Solberg trait, though, and I learned that quickly. Perhaps the Goodwood Forest Rally Stage isnÂ’t what you think of when someone mentions the British motoring event. Instead, you picture hay bales lining a picturesque driveway with fancy people in hats drinking champagne and cheering at the jaw-dropping, ear-piercing metal racing by them. The rally stage is not this. In fact, IÂ’d wager to say itÂ’s the complete opposite of the traditional hill climb. Dirt and dust fill the air and lungs. ThereÂ’s a fair bit of hiking on uneven ground involved for spectators. Drivers lose control of their vintage rally cars and smash them into things. Hell, thereÂ’s even a jump. Subaru brought us here specifically for us to experience what going up the rally stage in its new STI rally car felt like with a proper racing driver behind the wheel, and boy are we glad to have done it. The 17-year-old son of rally legend Petter Solberg may not seem like the pro driver youÂ’d expect, but racing drivers seem to be getting younger and younger these days. Just look at the success that Max Verstappen has enjoyed in Formula 1 since he began. His father was a Formula 1 racing driver before him, and Oliver is similarly pursuing the same career as his father. “I always dreamed of driving rally cars,” Oliver Solberg said while gathered among media at Goodwood. He certainly enjoys racing up the rally stage, too. “ItÂ’s very, very technical.

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.