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2020 Subaru Impreza gets EyeSight safety tech, $100 price increase

We recently saw the Japanese version of the 2020 Subaru Impreza after a subtle mid-cycle update, and now come details of the American version, which follows the same script in appearance but has a few new tricks up its sleeve. Subaru adds $100 to the starting price for the four-door model, which starts at $19.595, including destination, while the five-door hatchback is priced from $20,095. The big news is the addition of EyeSight, Subaru’s suite of driver-assist safety technologies, as standard on all Imprezas equipped with the continuously variable transmission, which is available on all four trim levels (Standard, Premium, Sport and Limited). That gets you automatic pre-collision braking and throttle management, lane-keep assist, lane-departure and sway warning, and lead vehicle start alert, which is essentially a heads-up to hit the gas when the vehicle in front of you has started moving from a stop. New for 2020 is the option of adding a reminder to check the rear seat occupants before leaving the car. Unlike in its native country, Americans buyers can still get an Impreza with a five-speed manual. ItÂ’s available on the Standard trim for the sedan and on the Standard and Sport models in the hatchback. The trade-off for driving stick, Subaru tells us, is that you give up the option of EyeSight. Steering-wheel paddle shifters are now available on CVT-equipped Premium models and above to pair with a seven-speed manual-mode function, and drivers can now select between Intelligent and Sport modes of throttle management as a standard feature. Also new are automatic power door locks with a collision-detection unlock function, which are standard on all trims, new 18-inch alloy wheels and active torque vectoring Visually, the car looks pretty much the same as the Japanese version, with a revised grille and front bumper cover, a wide air dam stretching across the entire face of the bumper and L-shaped chrome bracket trim book-ending it. Five-door models only get a new design on the combination lights. ThereÂ’s also a new color option called Ocean Blue Pearl. The engine remains the same as before, a 2.0-liter four-cylinder boxer making 152 horsepower and 145 pound-feet of torque. Fuel economy tops out at 36 mpg on the highway and 28 in the city, with a range of 450 miles. Other standard features include the Starlink 6.5-inch multimedia touchscreen and Android Auto and Apple CarPlay integration. The 2020 Impreza arrives in showrooms later this month.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Subaru STI display celebrates the division's high-performance history in New York

Subaru Tecnica International is really getting to celebrate itself at the 2015 New York Auto Show. Not only is the Japanese brand's performance division showing off a turbocharged take on the BRZ in the Big Apple, it also set up a small exhibit commemorating four past achievements. The oldest car of the group is a 1996 Subaru Impreza WRX STI Type RA wearing full rally garb. Its 2.0-liter turbocharged boxer four-cylinder kicks out 270 horsepower, but this specific one isn't a competitor. Instead, Subaru used the vehicle to promote the launch of the 1998 Impreza 2.5RS. STI also has one of the most coveted Subarus ever on display, a 1999 Impreza 22B STI. These limited two-door models were made to celebrate the company's World Rally Championship victories. Each one was plucked off the assembly line and fitted with a curvaceous, wider body and adjustable rear wing. Power was provided by a 2.2-liter turbocharged boxer four-cylinder with 280 horsepower. The final two members of this mini museum are a bit more modern. The 2004 WRX STI should be familiar to performance fans in the US with its 300-horsepower boosted 2.5-liter four-cylinder and six-speed manual. There's also the 2015 WRX STI that blitzed the Isle of Man last year to set a new lap record of 19 minutes and 26 seconds around the island course. With STI planning a US expansion over the coming years, this is a fantastic reminder of the division's past. Hopefully, it can keep living up to these high standards. Related Video: