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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

2020 Subaru WRX Series.White Road Test | Making the case for an STI

For 2020, Subaru has launched another round of color-themed limited-edition WRX and STI models. They’re called Series.White, and, big surprise, come in a bright white paint scheme. TheyÂ’re also limited to 500 units a piece, and in the case of the WRX model we tested, it comes with a variety of performance upgrades including an exclusive Bilstein suspension. ItÂ’s an attractive model that makes a strong case in a vacuum, but itÂ’s a questionable value even against other Subaru variants. The 2020 Subaru WRX Series.White is basically a WRX Premium with the Performance Package, plus a few extra things. That means it has the Recaro power seats, Brembo four-piston front calipers and two-piston rear calipers, and no sunroof for weight savings. Specific to the Series.White is the aforementioned Bilstein suspension as well as the exclusive Ceramic White paint, dark bronze wheels, steering-adaptive LED headlights and LED fog lights. The price for all this is $34,895. ThatÂ’s just $1,450 more than the Performance Package-equipped WRX Premium, and youÂ’re getting exclusivity, a stylish color combo and ostensibly better suspension, so things seem pretty good starting out. The good feeling sticks around when you take the WRX Series.White out for a spirited drive. What really shines is the chassis and drivetrain. ItÂ’s solid as a rock and super responsive. Every little input from the fast, accurate steering gets an immediate and eager response from the car. It feels neutral on back roads, something helped by the all-wheel drive that has a splits power 50/50 front/rear and features a viscous limited-slip center differential. With minimal body roll and maximum grip, the WRX eggs you on, asking you to push it harder and faster through corners. And when itÂ’s time to slow down, the Brembo brakes provide excellent feedback and a solid, firm pedal feel. Speaking of pedals, theyÂ’re laid out nice and close to each other for easy rev-matched downshifts. Be careful of the clutch, though, as itÂ’s on the long side and has light-switch engagement, but works great when youÂ’re driving hard. And yes, the six-speed manual is the only transmission available. The engine is more of a mixed bag. With the same 268 horsepower and 258 pound-feet of torque as any other WRX, the 2.0-liter turbo flat-four puts up good numbers, but the delivery isnÂ’t great. At low rpm, it feels sluggish as you wait for the boost to build, and at high rpm, you can tell itÂ’s running out of huff.

Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ

It's a battle that's been in the making for some time now: the Subaru BRZ versus the Mazda MX-5 Miata. And now that the new Miata has arrived – and in Club spec to boot – that's exactly what Motor Trend has lined up for its latest episode of Head 2 Head. Now before you go screaming that one's a coupe and the other a convertible, take a few commonalities into account. Roofs aside, both feature a 2.0-liter four mounted up front, driving the rear wheels through a six-speed manual transmission. Both are made by Japanese automakers and cost around $25-30k, give or take. Both produce around the same amount of torque, and while the Subaru may be more powerful, the Mazda's considerably lighter. To create a more even contest, then, you'd have to line a BRZ up against a Scion FR-S, or the MX-5 against the upcoming Fiat version of the same. Of course, being that close on paper doesn't mean that it's a draw. One has to come out on top. And after taking both along country roads and the Streets of Willow racing circuit, our friends at MT have picked one over the other. You'll want to watch the 22-minute video above (or at least skip ahead to the end) to see which came out on top, but if you're as enthused by a purist driver's car as we are, you'll enjoy every minute of it. News Source: Motor Trend via YouTube Mazda Subaru Convertible Coupe Economy Cars Performance Videos motor trend mazda mx-5 head 2 head