Beautiful 2005 Subaru Outback on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

2019 Subaru Ascent, 2019 Hyundai Santa Fe earn highest IIHS safety ratings

Two important crossovers introduced this year, the 2019 Hyundai Santa Fe and 2019 Subaru Ascent, have finally been crash tested by the IIHS, with both receiving a Top Safety Pick+ rating. Both crossovers earned the highest score of "Good" in every crash test, including the tricky passenger small overlap frontal test. Each comes with forward collision prevention technology that adequately warns the driver, and can bring the car to a complete stop before hitting an object at speeds up to 25 mph. View 72 Photos One of the other key tests to merit the Top Safety Pick+ award is headlight performance. In this case, each gets a "Good" rating to earn the award, but there's a caveat. Only high-end versions of each vehicle have highly rated lights. On the Subaru Ascent, the "Good" headlights are LED units on the Limited and Touring trims, and the Hyundai's are LED units that come with the Limited and Ultimate trims. The lower trim levels of both vehicles come with halogen headlights. The Ascent's halogens were rated "Poor" for not providing enough illumination while also causing glare for oncoming drivers, while the Santa Fe's lights were rated "Marginal," the next highest rating from bottom, for simply not illuminating enough, but they didn't cause glare. View 65 Photos While this doesn't apply to a Top Safety Pick+ rating, the Subaru Ascent has one additional commendation. The IIHS also evaluates how easy it is to access LATCH anchors for mounting child seats in a car, as well as how many there are. In this case, the three-row, family-friendly Subaru received the "Good" rating and a "+" for having extra anchors for more placement flexibility. The two-row Santa Fe just received an "Acceptable" rating in this regard, the second highest rating from IIHS. Related Video:

2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.