97 Subaru Impreza Outback 2.2l on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

2019 Subaru STI S209 is a burbling blue beast

The 2019 Subaru STI S209 is a celebration of everything that made the STI and Impreza WRX STI line so popular with car enthusiasts. It has extreme body work, a heavily boosted flat-four that slams you in your seat, performance gizmos such as a center differential controller and an intercooler sprayer, as well as impressive handling and grip, in part due to its all-wheel drive. And of course, it has that signature boxer engine rumble, which has been accentuated with this model's exhaust system. We wanted to share that sound so captured some footage of the car on start-up, gentle acceleration, full throttle acceleration, and some free-revving, in that order. It's a mellow sound, one that occasionally sounds like a motorcycle, but a bit smoother. And while it's noticeable at lower speeds, it's tuned such that it's extremely quiet at cruising speeds, and doesn't become massively louder at full throttle. In fact, you'll notice that the road noise and the wind rushing out of the exhaust ends up overwhelming the rumble at some points. It's something that both Senior Producer Chris McGraw and I noticed in our drives of the super Subaru. If it seems like it's too quiet, we're sure the aftermarket can solve the volume issue for you.