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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2018 Subaru Crosstrek First Drive | Tall in stature, short on power

When the first-generation Subaru XV Crosstrek launched a few years ago, I was skeptical that more ground clearance and fender flares is all it would take to get more buyers. But sell it has. According to Subaru representatives, it's the company's third-best-selling line, and is second in the country for compact and subcompact crossover sales (first is the Jeep Renegade). Most Crosstrek sales are in America - 60 percent of them. So if lifting an Impreza can yield such impressive sales results, it's no surprise that Subaru kept the formula the same for the new Crosstrek. The end product is served well by all the improvements to the new-generation Impreza, while equally hampered by its issues. One of the few ways the Crosstrek is distinct from the Impreza is on the outside. Though the main body is the same, the front and rear bumpers are a little chunkier, and the front grille is different. It also features the tried-and-true addition of black plastic fender flares to signal its crossover and dirt road intentions. Every Crosstrek comes standard with roof rails and alloy wheels with a machined finish and black-painted accents. Those wheels are available in either 17- or 18-inch varieties. The body sits atop a raised suspension that brings ground clearance up to an impressive 8.7 inches over the Impreza's 5.1 inches. That also matches the Jeep Renegade Trailhawk for clearance. The Crosstrek's fresh bod is propelled by the same 2.0-liter flat-four as the Impreza, which, at 152 horsepower, makes four more ponies than the old engine. Torque remains the same at 145 pound-feet. The engine, which Subaru says is 80 percent new, is much less coarse and clattery than its predecessor, letting more of the pleasant boxer engine's rumbling noises through. You'll likely hear those noises plenty, because you'll need to work the car hard to get anywhere. Just as we found in the Impreza, what power the engine makes is all high in the rev band. And even when you're in the meat of it, it still takes an agonizingly long time to get up to speed. There were a number of overtaking episodes on two-lane roads during the test drive, and each was a nerve-wracking experience. Even with the foot to the floor, the Crosstrek took the tortoise's approach to forward momentum, and I was constantly fearful of a hare coming up the other lane. Brutally slow acceleration isn't particularly out of the ordinary in the subcompact and compact crossover class.

Subaru comes out on the right side of history, stands up against Indiana law

Well, I may as just get it out there straight up and let some percentage of you dear readers take your shots in the comments below: I find Indiana's new "religious freedom" law that opens the door to discrimination against gay people to be reprehensible, along with all the other laws across the country that do the same thing but with different wording. So I was thrilled today when Subaru, which has a plant in Lafayette, IN, came out and said it finds the new law pretty awful too. The statement, issued by Michael McHale, the company's director of corporate communications, says that while the company recognizes that each state gets to decide its own laws, the automaker does "not agree with any legislation that allows for discrimination, or any behavior or act that promotes any form of discrimination. Furthermore, we do not allow discrimination in our own operations, including operations in the state of Indiana." Although McHale told Autoblog Subaru is not considering leaving Indiana, the newly passed legislation has prompted others to say they want to take their business elsewhere. The NCAA said Monday it is taking a look at the law and trying to determine if it will be able to continue holding large sporting events in the state, according to ESPN. In a piece in The Washington Post, Apple's Tim Cook warned that these kinds of laws are being passed in dozens of states across the country and they are bad for business. He spotlighted one proposed law in Texas that would strip pension benefits from clerks who issue marriage licenses to gay people, even if the Supreme Court declares gay marriage legal. "Opposing discrimination takes courage," he wrote. "With the lives and dignity of so many people at stake, it's time for all of us to be courageous."