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2015 Subaru WRX

Every time I drive a Subaru WRX, I wish one of my parents had taken some weird, top-secret spy job that would have forced us to relocate to Finland when I was a kid. I could have learned the art of rally-style car control as a young lad, and in my adult life, sought out a dangerous/rewarding/awesome career as a professional WRC driver.
Never was that more clear than on the launch program for the new 2015 WRX, where Subaru pointed us down a long, somewhat treacherous stretch of road in the tree-lined mountains of northern California. Quick elevation changes were met with blind turns and washed-out shoulders, not to mention rogue bits of snow, ice and gravel that lined the apexes of nearly every turn. Here, I couldn't stop grinning, my co-driver and I switching between second and third gears, with precise steering inputs and judicious braking keeping us safely on the road and not plummeting nose-first into the trees. And the WRX simply devoured each inch of pavement with a ferocious poise that made me remember why I have loved this car so darn much.
But this sort of 100 Acre Wood perfection isn't the only way to experience Subaru's darling WRX. After a long stint of driving back down the California coast on Highway 1, I realized that Subaru's line about this being the best-driving WRX yet wasn't just a bunch of PR mumbo-jumbo. Of course, it isn't without a few compromises...

Subaru BRZ with 362-hp, 2.4-liter V8 is the best thing you'll hear today

Whenever the Subaru BRZ and its Toyota twin are talked about, the conversation inevitably turns to whether they would be even better sports coupes with more power. Since their introduction, rumors have popped up suggesting possibilities like more displacement, turbocharging or even a hybrid setup to increase horsepower, but nothing has come to pass. Japanese tuner Jun Auto has decided on a completely different way to boost performance by chucking the 2.0-liter boxer four-cylinder entirely in place of a beautiful 2.4-liter V8. According to the YouTube description for this clip, the engine is based on two of the 1.2-liter inline four-cylinder units from a Kawasaki Ninja ZX-12R motorcycle. The result is a mill that makes a claimed 362 horsepower and revs to over 11,000 rpm. It also sounds like automotive nirvana. Finished in an eye-catching contrast of bright yellow paint with white wheels and a black wing at the back, the V8 BRZ certainly doesn't hide its performance, either. This video's text is in Japanese, but knowledge of the language isn't necessary to understand what's going on.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.