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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2020 Subaru Legacy XT Drivers' Notes | It's what's inside that counts

The 2020 Subaru Legacy is completely new in all of the places that can’t be seen. Subaru transitioned the redesigned sedan onto its Subaru Global Platform and gave it an entirely new interior, but the drab sheetmetal hardly looks changed from the previous generation. ThereÂ’s a new 2.4-liter turbocharged flat-four thrashing away under the hood, replacing the flat-six as the upgrade engine for the Legacy. The boosted XT version of the sedan is the one that we spent a week driving. In this configuration, the Legacy offers 260 horsepower and 277 pound-feet of torque, routing it through a continuously variable transmission. Subaru claims the trip to 60 mph takes just 6.1 seconds. Of course, all-wheel drive is standard. This feature would have made the Legacy unique in this segment a short time ago, but the Nissan Altima is now available with all-wheel drive, and the Camry will soon be offered with it as well. Our Touring XT was the most expensive Legacy that money can buy at $36,795. Being the highest trim, it presents well inside with tan and black high quality leather all over the place. Subaru is finally starting to put together some great interiors, and it shows. A whole list of luxury and tech features sweeten the deal even more for the Legacy. Additions like the 11.6-inch infotainment system, driver-monitoring system, power sunroof, front view monitor, satin finish mirrors, heated everything and much more all add up to make a surprisingly luxurious Subaru sedan. Senior Editor, Green, John Beltz Snyder: I got to take this home while there was still a lot of snow packed on neighborhood roads, and boy was that a treat. Like the Outback, this Legacy feels great on soft or slippery roads. ItÂ’s fantastically easy to get this to start drifting oh so gently, and then to maintain and control that slide with zero fear of it getting too hairy. Repeatable, manageable, fun. ItÂ’s officially Subaru season. On the cleared (but often pock-marked) roads, the Legacy is a comfortable cruiser without being too soft. It provides a good feel of the road, but is never anywhere close to punishing. Combined with all-wheel drive and slightly artificial-feeling but otherwise precise, easy and confidence-inspiring steering, this is pleasant — and sometimes even fun — to drive regardless of the road conditions. Assistant Editor, Zac Palmer: Subaru stepped up its tech game in the 2020 Legacy with a massive 11.6-inch touchscreen.

Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.