2015 Subaru Outback on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Upcoming Subaru WRX STI rumored to get hybrid drivetrain

Subaru might electrify the next-gen WRX STI. According to a rumor from Motoring in Australia citing an unnamed Subie insider, the brand's engineers reportedly have two hybrid systems under development for the future model. The move would allow the STI to boost power output and improve fuel economy and lower emissions to keep up with US regulations. According to Motoring's speculation, the next STI might use an electric motor at the back to power the rear axle and an upgraded version of the FA20 turbocharged 2.0-liter at the front. A new dual-clutch six-speed gearbox would help the power get to the road, and the total system could allegedly offer around 322 horsepower versus 305 hp from the current US model. This rumor also claims the next-gen STI would continue as a sedan when it arrives in 2017. Like previous iterations, the four-door will share underpinnings with the Impreza, which will mean a move to Subaru's new modular platform. The standard hybrid might only be the beginning of electrification for the future STI. Motoring's source also claims the company has a plug-in hybrid variant under development, but it might not debut until the 2018 Tokyo Motor Show. A hybrid STI could be exciting, but until there are solid facts, this rumor joins a long history of powertrain speculation about the high-performance Subaru. In 2008 and 2010, reports emerged about a diesel version, but it never appeared. We once even heard that the current-gen WRX might boast an electric turbo.

Six 'shut up and take my money' cars

Any time you see this iconic moment in pop culture - Shut up and take my money! - posted in response to a new car reveal, rumor for an upcoming model or even lip-service to a vehicle that should exist, you can bet there's some intrinsic good in the idea. Though depending on the person offering up the cash, that good could take the form of extraordinary form, functionality, weight savings, power, handling, etc. You get the idea.
In fact, when I first proposed this list, I reached out to the Autoblog staff to help me brainstorm. Here are some of the ideas they offered up that I ultimately didn't use: Jaguar XE Coupe, Pagani Huayra Roadster, Mercedes-Benz S-Class "parade car" (cabriolet), Morgan 3-Wheeler with Ducati V-twin, Ford Transit Connectamino (pickup), Mercedes CLA63 AMG, Ford Fusion 5.0, BMW i8 Spyder, Lexus RC-F Shooting Brake, Volvo XC90 Polestar. Oh, and things we collectively wanted to stick Dodge's Hellcat in were almost as numerous as models that Fiat Chrysler Automotive currently makes (though none quite so compelling as the Grand Cherokee you see above.)
Ultimately though, while I used a couple of ideas from my colleagues, the list of cars I'd shell out for unquestionably is very personal. Though it isn't complete, what follows is a selection of cars whose very existence would prompt me - or the trust-fund-baby versions of me - to utter without hesitation: "Shut up and take my money."