2014 Subaru Outback 2.5i Limited on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

2020 Subaru Outback Touring Quick Spin | Balance of power

Driving an Outback in Subaru-crazy Seattle is just about as incognito as one can get. You can further disappear into the Evergreen State background if your Outback is Autumn Green Metallic. And that’s how we blended in for a week in a town where the Outback has been the top-selling vehicle several years, and where Subarus constitute 12% of all vehicles sold (2.5 times the brandÂ’s market share nationwide). A few cars are outselling the Outback so far this year — but that's OK, because one of them is the Subaru Forester. Our disguise for a week was a 2020 Outback Touring, the top trim level, which starts at $38,355 including destination fee. For that sum, which is nearly $12,000 more than a base Outback, you get a quite-nice interior done up in warm Java Brown Nappa Leather, with sunroof, 18-inch black aluminum alloy wheels, satin-chrome side mirrors, body-color door handles, heated steering wheel, and driver-distraction mitigation system. ItÂ’s a handsome package, especially the 11.6-inch Starlink touchscreen built into a monolithic, smooth black glass center stack, though the HVAC controls in particular are a curious mix of analog and digital. And it all rides on a new, stiffer platform — making the Outback inwardly new from the ground up, even though it was outwardly designed to look pretty much like it always has. ItÂ’s a conservative, donÂ’t-mess-with-success design approach that Subaru also used on the new Forester. What you donÂ’t get, at least not on this Outback tester nor the one we drove a few months ago in our first-drive review, is a whole lot of power. Both cars were equipped with SubaruÂ’s base 2.5-liter boxer four-cylinder engine that doesnÂ’t reach its peak 182 horsepower until 5,800 rpm, with peak torque of 176 pound-feet at 4,400 rpm. Curb weight on the Touring is 3,772 pounds. Horsepower is up by a mere seven over last year, torque by two pound-feet. Here in Subaru city, IÂ’ve known Outback owners who praise their car's virtues but almost apologetically slip in a qualifier: A little more power wouldÂ’ve been nice. Subaru has a solution for that — the optional XT engine, a 2.4-liter turbocharged engine putting out a thatÂ’s-more-like-it 260 horsepower and 277 lb-ft of torque. The turbo four takes the place of the 3.6-liter flat-six that was offered through 2019. But the MSRPs for the XT trims are a big step up – $4,300 to go from Limited to Limited XT, $2,350 from Touring to Touring XT – to a total ranging from $35,905 to $40,705.

Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.